So it looks like Cisco just wasted $590 million when it bought Pure Digital Technologies, maker of the Flip video, back in 2009. The company has just announced it will be shutting down its consumer device division.
The Flip has only been recently launched in the Philippines (November 2010) so this news is a bit of a surprise. Looks like Cisco is not doing good so it will be dropping some parts of its business to concentrate on its core competencies.
Flip Video prices:
Flip Ultra HD w/ IS – Php12,995
Flip Mino HD 4GB w/ IS – Php9,995
Flip Mino HD 8GB – Php10,995
If you own a Flip, hold on to it. If not, this could be your last chance to get one before it totally goes out of stock.
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so probably cisco will not invest anymore on same kind of gadgets. They are better on their current field not on that.
cisco should just stick to making routers and switches…they have a very big market share anyway
Awe, that’s too bad…I was always interested in this gadget…
This wasn’t just a little mistake, it’s evidence of cluelessness. But in a way, it’s not all the fault of Cisco management. If they were allowed to distribute profits without dilution by taxes, maybe they wouldn’t feel so forced to maintain unsustainable growth, and would focus on things they understand, rather than delude themselves into believing they could extend their success in enterprise and carrier networking to consumer gadgets. To keep their current jobs, the management obviously feels obligated to grow the company faster than the markets they understand can grow. Maybe it’s not too late to cancel that tablet product.
There must be some difficult reason why it happen. We’ll find it out later. http://youshudno.blogspot.com/
Smartphones killed them pretty much, because that’s all the Flip did… video recording. Even an iPod touch does 720p video recording too and a lot more with apps.