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耶!要出售吗?

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据可靠消息来源(希望保持匿名),菲律宾门户网站 Yehey 正在由母公司 iVantage Corp 出售。

yehey Yehey! 公司已经逐渐摆脱互联网广告模式,转向网页开发/网页设计、电子商务(Kaban)和数字营销等领域。Yehey 最大的客户包括圣米格尔公司、五十铃、马尼拉阿蒂尼奥大学和宝洁公司。

显然,Yehey! 约 90 多人的团队的商业模式并未真正实现,当前收入远未达到 2009 年最初设定的 1.4 亿菲律宾比索目标 {via GMANews}。他们去年实现了 7100 万菲律宾比索的收入。

Yehey! 已经放弃了早先的上市计划(首次报道于 2007年2月的IPO以及 CEO Donald Lim的评论)。

至少有一位关键高管已被“解雇”,并且很有可能会有更多人被裁掉。除非团队能施展魔法并达成目标,否则 Yehey 最大的生存机会就是被出售并注入新资本。

更新:

  • 在2009年第一季度,公司报告净亏损740万比索,而去年同期净利润为240万比索。在其2008年年度报告中,公司报告净亏损700万比索 {Business Mirror}。
  • 在2009年7月7日《Business Mirror》的一篇报道中,iVantage公司秘书Bayani K. Tan表示公司“正尽最大努力”通过在菲律宾证券交易所(PSE)引入方式上市。在评论中,Nix Nolledo 说 Yehey 已经上市。那可能只是在最近三周内发生的。
  • Yehey 在2006年的净亏损为1090万比索。2007年的收入为2330万比索,并在2008年将其翻三倍至7100万比索 {via GMANews},但仍亏损700万比索。Yehey 已将2009年初的收入预测从1月的1.4亿比索下调至7月的8000万至9000万比索。

Frequently Asked Questions

Why is Yehey being put up for sale?
The business model hasn't panned out, and revenue is far below the target of Php140 million for 2009.
What was Yehey's revenue last year?
Yehey made Php71 million in revenues last year.
Did Yehey abandon its IPO plans?
Yes, Yehey abandoned earlier plans of going public.
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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

View all posts by Abe Olandres →

65 Comments

TE
tere · 17 years ago

Geez..ginaya din pala nila ang yahoo answers. nakakahiya naman. :S

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TA
TARUGOMAN · 17 years ago

Haba pala reply ko… LOL. I will blog. =P

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TA
TARUGOMAN · 17 years ago

Hey guys!

I used to work for Yehey! from 2002 up until the the time that it DID make its turn around in terms of revenue, but have since moved on to a similar career in a different company (so what I’m about to say isn’t the official word, so to speak).

Anyway, I agree with a lot of comments here… at the start Yehey! was a confused brand. Search engine? Portal? Online advertising agency? And with web channels and services coming up and down over the course of the years I was working there, I for one struggled to also find that one thing that would break the barrier and bring Yehey out of its rut.

In truth Yehey WAS a search portal. Localized content was its primary selling point at the time, until niche websites and blogs hit the mainstream. When that happened, (and content IS still king)… Yehey sorely lacked the needed ammunition to fight on.

But then came Donald Lim. And with his impressive background in marketing and advertising, and a new gameplan, Yehey! was no longer just a website, but a corporation… true it’s foundation was the website, Yehey.com, but Yehey! Corp is so much more…

Under its wing there is the very successful online marketing solutions team and the extremely creative geniuses behind a long list of local advertising and client websites (hence the millions in revenue). Yehey! Corp also adapted to the now very successful social media marketing platform which I was fortunate to be a part of in its infancy. Included here are your blog events, social media and viral marketing campaigns, and so on. And let’s not forget their already successful payment gateway, Kaban, resurrected from its former, confused self to a more trustworthy and highly reliable service. PinoyHenyo is also one of Yehey! Corp’s greatest achievements as of late, as well as their other projects now making waves in the webosphere, including Stir.ph and other niche websites.

Anyway, bottomline… Yehey.com–the website–is in trouble and has been for years, hence all the negative feedback from most people which is clearly obvious in the comments here.

But Yehey! Corp., which is the entity being discussed here, has been a highly successful player in the local internet scene and digital marketing landscape over the past few years.

I understand where most of you are coming from and yes I too share the same sentiments: Yehey.com needs a major overhaul to stay in the game.

But I repeat and strongly adhere to with much vigor (grabe na sa over ha? strongly na with much vigor…): YEHEY.COM IS NOT YEHEY! CORP… merely a part of the bigger whole.

And quite frankly, with the direction Donald has taken the company, they’re looking very profitable and could be a very delicious treat for potential investors.

I for one would love to buy, even a small piece if possible.

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LO
Loy · 17 years ago

Yehey used to be one of my favorite websites in the past. Now I can’t even remember the last time I visited them. If only they were more aggressive in promotion and advertising.

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SU
SuperSawsaw · 17 years ago

may yehey pa pala…. akala ko, deads na yan years ago.

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IM
iMadrid · 17 years ago

I’m happy to see Yehey go away. It was a copycat website portal that offered no original or useful features. The search feature was awful. I am actually surprised they are still operating today.

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QU
Quicker Oats · 17 years ago

i thought they were sort of an online ad and marketing agency? search engine din pala? they didn’t inform us about that hmmmm

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CH
Charles Palma · 17 years ago

How about they try spending 30,000 a month for advertising on TV? Wow! Through this baka, may mga bago sila makukuhang customer.. Small & Medium size businesses.

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VI
videokeman · 17 years ago

yehey should transform itself into a local ad network, international ad networks pays peanuts for local traffic.

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CA
carla · 17 years ago
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SH
sherwin · 17 years ago

me gumagamit pa pala ng yehey.

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IS
isprikitik · 17 years ago

PISO pwede na?

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RK
RkD · 17 years ago

Yehey is for sale? Just like the ultra-hitech, super-original, mega-brainstormed PinoyTube? Now, that IS the surprise of the century!

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JH
Jhay · 17 years ago

I’ve just heard of Yehey a few years back, but never really dug deep into it. All I know was, it was local rip-off of Yahoo! so yeah, for it to survive, it must re-invent itself and establish a more coherent and unique identity.

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DA
Dale · 17 years ago

Not a good investment to buy IMO.

It’s just too risky for acquisition. Traffic is dropping fast.

It needs a total site overhaul and some major damage control.

Obviously the site needs a new look / new change since there are no signs of growth.

If only the mp3-codes.com team can run Yehey or even Friendster and some investor funding perhaps we can make it a lot bigger than it is today LOL.

Dale of mp3-codes.com
ym:al****@yahoo.com

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GO
goosebumps · 17 years ago

sali ako sa investment nyo nila spidey at joey yugs!

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NI
Nino Natividad · 17 years ago

Yehey! is for sale? whoa… how much?

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BO
boo · 17 years ago

LOL. This one is a white elephant? I mean what exactly does it do?

Hahaha, it was pretty novel when it was new. A pinoy search engine. But now, what is it?

Hahaha promises of revenue are not revenue I’ll be surprised if someone does buy this even for 10,000 pesos. Hahaha. What a joke.

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NI
Nix Nolledo · 17 years ago

Hey Abe,

Not sure about the Yehey for sale part, but what I do know are the following:

– Yehey’s sales have tripled over the past couple of years
– A ratio of 1 million plus pesos per employee in revenue is pretty good
– Yehey has a lot of interesting proprietary projects that have a lot of promise, revenue wise
– Yehey has listed by way of introduction already so their shares are actually listed in the PSE.
– The key executive who left started his own media business (non-digital) so he wasn’t exactly laid off. In fact, he left on pretty good terms with the company.

Anyway, maybe you should ask Donald to make an official statement on this.

Thanks and more power!

Nix

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TH
Then Teknisyan · 17 years ago

The problem with yehey! is that people have this impression that they’re a legit web portal. since the site was founded in Yahoo!’s hey day. So people think that yehey is a cheap imitation of Yahoo.. What (yehey) they need to do is heavy promotions in educating people about the Yehey brand, they should tell people the true identity of Yehey… just like what Yahoo Philippines is doing… like what Pep is doing, like what Multiply is doing.. and so on.

Hopefully they can rebound from this mishap.. :)

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AR
arnold · 17 years ago

What is Yehey, or rather What Yehey used to be? – It was Yahoo of the Philippines.

What Yehey needs right now? A game-changing deal like what Yahoo just entered into with Microsoft…

JoeyBoy and Yuga – sama ako sa investment…lol!

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KE
Kelvin Servigon · 17 years ago

kung may bibili man ng yehey, sana pinoy din.. ^_^

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JA
James | PinoyMoneyTalk.com · 17 years ago

Infusion of capital is not necessarily the solution to Yehey’s problem. What’s wrong with Yehey now is that they suffer from a lack of competitive advantage. What exactly are they right now? I for one don’t know.

If they’re a search engine, well they can’t compete with Google. If they’re an information portal, well we have Yahoo Philippines, PEP.ph, Inquirer, GMANews, etc. Community? Probably, but I’ve yet to see a die-hard Yehey fan.

The only way I think Yehey can survive is to become the best local internet marketing and advertising platform. Other than that, they’re doomed.

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BR
BrianB · 17 years ago

Katexter, but reputation wise, Yehey is a more attractive advertising platform in comparison, mababa lang traffic according to available metrics.

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BL
Blogfornoob Dot Com · 17 years ago

hmmmm I wonder why… :p

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LE
LetsGoSago.net · 17 years ago

They’re turning a new leaf and changing site interface sometime August.

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KA
katexter · 17 years ago

It would be wiser to invest in Sulit.com.ph than in Yehey!

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BR
BrianB · 17 years ago

I checked compete. PMPtoday now has more traffic than Yehey, and we are almost on the same level on the number of top search terms.

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BR
BrianB · 17 years ago

I cannot fathom how they are even earning in the millions. You have half their traffic, which means you should be earning 35 mil a year from yugatech alone.

I guess I’m suffering from a major disconnect with users of Yehey, whoever they are. Proof that millions of Filipinos are indeed not just silent but invisible.

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JO
joeyboy · 17 years ago

yugs, eto na ung inaantay natin investment nina spidey. lol!

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AR
Art Samaniego · 17 years ago

Go Abe 50-50 tayo haha.

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JO
Jozzua · 17 years ago

Now if I were an investor, would I buy Yehey.com?

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