YugaTech | Philippines, Technology News & Reviews

EvHead says so and explains why:

Remember when web site traffic was talked about in terms of “hits”? You’d read about how many millions of hits Netscape got per month and other sites bragged about getting 30,000 hits a day. Eventually, we moved away from the term hit because everyone realized it was pretty meaningless. You see, a hit was often counted (depending on who was counting them) not just for a page load, but for every element (e.g., graphic) included on the page, as well. One visit of this page, for example, would be worth about 40 hits (if the browser had images turned on). But a site that was less graphical and had equal usage would register half the hits.

Pageviews replaced hits as the primary traffic metric not just because they’re more meaningful, but because it also determined how many ads could be served. Ads were sold primarily on a CPM basis, so multiply your CPM by every 1,000 pageviews you got, and that’s your dot-com revenue.

There are only two reasons why pageviews are still regarded as a useful indicator — (1) they somewhat represent the number of ad impressions for advertisers and (2) they also indicate the stickiness of the website by the number of pageviews per unique visitor. Forums used to have the egde when we talk about pageviews, now Web 2.0 sites are also changing how we view sites.

Today, we always refer to uniques as the ultimate indicator of popularity and reach. At least, that’s how I look at it.

ICANN posted updates for it’s Proposed .BIZ, .INFO AND .ORG gTLD Registry Agreements. This update means that they could pursue variable domain pricing and that is determined by the current market value of the domain.

Fees Payable to ICANN. The proposed new .BIZ, .INFO and .ORG registry agreements provide for a sliding scale of transactional fees payable to ICANN per annual increment of a domain name, starting with $0.15 in 2007 and 2008, $0.20 in 2009 and 2010, and increasing to $0.25 in 2011 and 2012* (*the proposed new .ORG registry agreement has a fee schedule implementation date of July 2007, and will continue through June 2013). The per name transaction fees, however, are subject to adjustment depending on the average price of domain name registrations during each calendar quarter throughout the term of the agreement. Each of the proposed new agreements provide only for a transactional fee component payable to ICANN, with no fixed fee. This is a markedly different approach from the fixed fee established in the 2001 .BIZ and .INFO registry agreements, and 2003 .ORG registry agreement, and is intended to appropriately scale the fees payable by each registry to ICANN to the success or decline of the registry business.

If YOU happen to create a valueable business, its almost as though ICANN is fining you and your business for its success, as the success of your business may have (organically and quite rightly) improved value of your domain name.

Since ICANN may charge the market-value price for domain registration, rather than paying the $8 or $10 you’re used to, you might end up paying thousands of dollars.

This has tremoundously important implications for the business world, for large and small business alike.

Today was the last day to file an “e-opinion” regarding the proposed situation … time will tell if this sort of change will go through.

And if it does, you can bet your bottom dollar, it will finally be covered en masse by the other larger web2.0 news sites.

More explanation here , here and here.