Discussions at the SEO Philippines Yahoogroups points at the Jollibee Food Corp.’s website implementing some black magic (read: blackhat seo).
See sample page here.
You can view the hidden text by pressing Ctrl + A and scroll down on that page to highlight them.
More SEO magic if you view the source code (Ctrl + U on Firefox and Flock browsers).
Nyek, grabe naman ang jollibee! sino kaya ang may pakana nyan?
Using Black magic is badddddd! really baddd!
Kala ko tuloy nakakita ako ng website na gawa ng isang tsipipay na seo consultant. (not that I am bashing anyone)
These black hatters could have stooped much lower, but I guess Jollibee will only go so far.
Okay lang yon, pangit naman site nila.
It’s not even blackhat. Too sloppy to be called blackhat.
wtf?!
nawala yung whole reply ko…
when you view the source html:
META NAME=”object” CONTENT=”jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties
look for it.
yay…
…but wait! There’s more! For only nayn-nayntee-nayn paysows, you get a free jolly hotdog!
The square boxes are non-UTF-8 characters containing black magic. I posted it at my blog.
Twitter: wites
says:
if you look at their site, the copyright says 2002. maybe the site was not updated for awhile.
i remember back then when one of the best ways to be indexed by search engines and get best results for your keywords was to apply tricks like this to your site. tricks like link farm, doorway pages, keyword stuffing, etc. i mean it’s better to implore those techniques than losing precious position on major search engines. but now, we all know that this is not the case.
[...] There are numerous blog posts here, here, here, here and here, saying that Jollibee is a Black Hatter? It was even published in Inq7 accusing Jollibee as a Black Hatter. Not the Jollibee mascot, but the Jollibee website [...]
Thanks for the tips! I learned a lot here.
Arrielle Green
There is obviously a lot to know about this. I think you made some good points in Features also.
Your post just made my day – so glad I got to read it,
Blogroll links aint that great
but i am not the admin 
Just Telling 
You are right in what you have said. I was only thinking this the other day but I think I will now dig a little deeper. Not sure what the last guy meant though!
That Too nice, when it comes in india hope it can make a Rocking place for youngster.. hope that come true.