Apple is also best known for their simple, witty and sometimes trashy commercials. Steve & Co. has been banking on the Mac vs. PC crusade for years and have made dozens of commercials about it.
Now, with the release iPhone and their venture into the mobile market, Apple is up against the bigger giants of the cellphone industry. And on the top spot, Nokia.
Round one, in early September, when Apple slashed the iPhone by $200. Nokia puts an ad on Google with this headline.
Round two, the recent commotion about Apple’s fierce battle against customers trying to unlock their iPhone got Nokia to put out posters stating “The best devices have not limits. Phones should be open to anything.”
Rightfully so.
{ via Engadget }
In related news, Nokia announces the buy out of NAVETQ for $8.1 billion. The company is a provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solution. This move is in line with the Nokia OVI roadmap of providing GPS auto navigation, global maps and localized guided directions.
in retrospec, 3years after, Apple is now the no.1 high end smartphone in the market, while Nokia board dimisses its CEO for not being able to catch up to the iPhone.