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Meta Unveils Social Profiles for its Advanced AI Bots

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In a significant leap towards blurring the lines between reality and virtuality, Meta announced the rollout of 28 AIs on its popular messaging platforms – Instagram, Messenger, and WhatsApp.

The reveal, which took place during their Connect event last month, is part of a broader effort to introduce new AI experiences across its suite of apps and devices.

Users now have the option to follow these AIs on their respective Facebook and Instagram profiles, offering a unique blend of interaction that transcends standard human-social media engagement. A blend of technology from Meta’s Emu model will drive the content on these AI’s profiles, including some visually compelling images generated entirely by the AI.

In a move likely to generate buzz, many of the AIs are depicted using images of recognizable public figures.

Meta clarified that these likenesses represent the AI characters rather than the celebrities themselves. All AI-generated visuals will carry the hashtag #ImaginedWithAI and will feature a distinct watermark on the image’s lower left corner, ensuring transparency.

Those lucky enough to be a part of the initial beta product rollout in the U.S. will have the unique privilege of messaging these AIs directly via their social profiles. Direct interactions will be fueled by Meta’s advanced AI tech, ensuring real-time, dynamic responses.

Here is the complete list of AIs and their corresponding profiles to date:

The future, as it seems, is here.

Frequently Asked Questions

How many AIs did Meta launch on its messaging platforms?
Meta announced the rollout of 28 AIs on Instagram, Messenger, and WhatsApp.
How does Meta ensure transparency for AI-generated visuals?
AI-generated visuals carry the hashtag #ImaginedWithAI and a distinct watermark on the lower left corner.
Can users interact directly with these AI bots?
Users in the initial U.S. beta can message the AIs directly via their social profiles.
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Written by
Miguel Ty

Miguel Ty

Executive Producer

Miguel Paolo Ty is an Executive Producer at YugaTech. His work focuses on being a tech writer and content creator for the company, covering the latest in consumer technology, from smartphones and wearables to gaming hardware, automotive, smart home devices, and creator-focused gadgets like cameras. Known for his clear and approachable writing style, he specializes in turning complex specs and features into content that’s easy for everyday readers to understand. Beyond reviews and comparisons, Miguel also works on creative campaigns, product storytelling, and multimedia content that bridge tech journalism with modern digital media. His work focuses on helping readers make smarter buying decisions through hands-on insights, practical analysis, and real-world experience. Outside Yugatech he's a Content Producer that specializes in video production.

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