The new rebrand of LG is set to appeal to customers across the globe and across generations, including Gen Z.
The whole rebrand was also aligned with its mission of “Innovation for a Better Life” and its core values of “‘Uncompromising Customer Experience”, “Human-centered Innovation”, and “Warmth to Power a Smile”.
LG’s revamp of its visual identity sees a new typeface for its logo with its signature LG Red color together with elements of black and white.
The “L” and “G” of its logo are also able to do eight unique animations together that convey expressions such as nodding, winking, and spinning.
“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,”
“Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”
– William Cho, CEO of LG Electronics.