Kebijakan privasi Meta diperbarui, Meta AI akan menggunakan data untuk iklan yang dipersonalisasi

Meta has announced a huge update to their privacy policy that will take effect on December 16. Conversations with Meta AI will now be used to tailor personalized ads and content across all platforms.

As per Meta’s post, text and voice interactions with Meta AI will be analyzed to improve recommendations across their platforms. For example, inquiring about boxing with Meta AI should translate into boxing-related content, groups, and ads appearing on Facebook.

The policy update will also affect Instagram and WhatsApp, which also adopt Meta’s AI features. While the blog post was published early, notifications about this change will roll out on October 7.

Pengguna tidak akan memiliki pilihan untuk menolak perubahan baru terkait cara platform menggunakan data Anda. Namun, preferensi iklan dan konten masih dapat dikelola di pengaturan.

Selain itu, topik sensitif dikecualikan dari penargetan iklan. Ini mencakup agama, orientasi seksual, pandangan politik, latar belakang ras atau etnis, dan lainnya.