Earlier this year, Google has began testing its Android Instant Apps, which is a new way for Android users to run Android apps without requiring installation. And now, the company announced that 500 million Android users now have access to instant apps to countries where Google Play operates.
A number of Google Play apps and games businesses have already started creating with instant apps, including Vimeo who has seen increased session duration by 130% with their instant app. Jet, a shopping platform in the US, found that their conversation rate increased by 27%. There are many other more who noticed impressive rate differences such NYTimes Crosswords, dotloop, Onefootball, and etc.
If you want to develop your own Instant App, you may click here.
Source: Google
