Heart 401AB: Oddly-Shaped Feature Phone

Heart 401AB: Oddly-Shaped Feature Phone

Fancy a heart-shaped device? Enter the Heart 401AB, a fashionably odd feature phone only available in Japan.



This device, which can transform from a odd soap-shaped bar phone into a heart, is equipped with a 128×36 dot matrix display, can store up to 100 contact entries, and has support for hands-free functions. Other than that, its has no modern phone features — no internet connectivity, no camera, not even a function for SMS. It’s basically a call-only phone under Japan’s low-cost Personal Handyphone System (PHS) network.


The device will be available in red and black colors, and will be distributed through Japanese carrier Y!Mobile starting this March for JPY 12,000 (*Php4,550), payable in installments up to 36 months. If you want more of the fancy phone, a Sailor Moon variant is also available with gold embellishments and a wand accessory for an additional JPY 4,298 (*Php1,630).

Sources: 1, 2

Get in touch with Carl at @lamielcarl on Twitter or visit his website for more updates!

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4 Responses

  1. Mandy says:

    Where can I buy this phone? :D It’s so cute! Please update us if it’ll be available in the Philippines!

  2. dothackjhe says:

    The term “kawaii” or “cute” must have been embedded within the Japanese culture, to come up with cute stuff such as this. It does not surprise, however.

    • dothackjhe says:

      To rephrase my earlier statement, I meant that the concept of the term “kawaii” or “cuteness” must have been embedded within the Japanese culture to come up with cute stuffs such as these.

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