Heart 401AB: Oddly-Shaped Feature Phone

Fancy a heart-shaped device? Enter the Heart 401AB, a fashionably odd feature phone only available in Japan.

Yugatech 728x90 Reno7 Series


This device, which can transform from a odd soap-shaped bar phone into a heart, is equipped with a 128×36 dot matrix display, can store up to 100 contact entries, and has support for hands-free functions. Other than that, its has no modern phone features — no internet connectivity, no camera, not even a function for SMS. It’s basically a call-only phone under Japan’s low-cost Personal Handyphone System (PHS) network.


The device will be available in red and black colors, and will be distributed through Japanese carrier Y!Mobile starting this March for JPY 12,000 (*Php4,550), payable in installments up to 36 months. If you want more of the fancy phone, a Sailor Moon variant is also available with gold embellishments and a wand accessory for an additional JPY 4,298 (*Php1,630).

Sources: 1, 2

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4 Responses

  1. Avatar for dothackjhe dothackjhe says:

    The term “kawaii” or “cute” must have been embedded within the Japanese culture, to come up with cute stuff such as this. It does not surprise, however.

    • Avatar for dothackjhe dothackjhe says:

      To rephrase my earlier statement, I meant that the concept of the term “kawaii” or “cuteness” must have been embedded within the Japanese culture to come up with cute stuffs such as these.

  2. Avatar for Mandy Mandy says:

    Where can I buy this phone? :D It’s so cute! Please update us if it’ll be available in the Philippines!

    • Avatar for madobe-tan madobe-tan says:

      This may not be available in the Philippines since our telcos do not have a PHS network.

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