NBA, vivo ink multi-year partnership in the Philippines

The NBA and vivo are teaming up once again as vivo returns as the Official Smartphone of the NBA in the Philippines, bringing an exciting multi-year marketing partnership to basketball fans in the country.

The partnership between the NBA and vivo in the Philippines builds on a successful marketing collaboration that included vivo’s support of the Jr. NBA global youth basketball program and NBA 3X Philippines—a thrilling 3-on-3 basketball tournament for men’s and women’s teams, complete with interactive fan experiences and authentic NBA entertainment.

As part of the exciting partnership, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting, giving fans the chance to vote for the NBA All-Star Game starters via the NBA App and NBA.com.

Additionally, vivo will return as an official partner of NBA 3X Philippines presented by Mountain Dew, which promises to be a thrilling 3-on-3 basketball tournament for men’s and women’s teams, complete with interactive fan experiences and authentic NBA entertainment.

In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines.

“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa.

“Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

vivo Philippines believes that sports offer an exceptional platform to inspire positive change. As they collaborate with sports organizations like the NBA, they aim to strengthen the connection between their brand and the world of sports.

For the latest NBA news and updates, Filipino fans can head to nba.com, download the NBA App, and follow the NBA on Facebook, Twitter, and TikTok.

Moreover, NBA Stores at SM Megamall and SM Mall of Asia, as well as NBAStore.com.ph, are the fans’ go-to places for purchasing official NBA merchandise.