Spotify intros call-to-action cards for podcast ads
Spotify has recently announced a new ad experience launching across podcasts called call-to-action (CTA) cards.
CTA cards will appear in the app as soon as a podcast ad begins playing and will resurface later on while you’re exploring the Spotify app.
According to Spotify, it makes it easier to check out the brand, product, or service you heard about while listening. Moreover, it will make it easier for you to directly discover the products and services you’re interested in without having a hard-to-remember promo code or vanity URL.
“With the launch of this new ad experience, we’re making podcast ads interactive for the first time, transforming the format from something that can only be heard, into an experience that you can also see — and, most importantly, click,” said Spotify in a blog post.
CTA cards will be available across select Spotify Original & Exclusive podcasts in the U.S.