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Western Digital launches smaller My Passport Essential

Western Digital today introduced its smaller, smarter and more secure My Passport Essential and My Passport for Mac ultra-portable external hard drives featuring WD’s new WD SmartWare software and equipped with hardware-based encryption. The new My Passport drives are more than 20 percent smaller than the previous generation My Passport.

The new portable drives with WD SmartWare software visually present consumers’ data in a control center, providing them peace of mind that their precious photos, videos and files are securely protected. Available now at select retailers, the new My Passport Essential and My Passport for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come in a range of colors including Pacific Blue, Real Red, Cool Silver, Midnight Black, and Arctic White.

When the My Passport Essential drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users’ files are backed up automatically every time they change or add a file.

My Passport Essential and My Passport for Mac drives also feature user-selected password protection combined with military-grade 256-bit hardware encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users’ data secure.

“The smaller and sleeker design of WD’s redesigned My Passport drives, combined with the intuitive visual backup experience of WD SmartWare software, makes this drive a smart and secure, travel-friendly storage choice,” said Dale Pistilli, vice president of marketing for WD’s branded products group. “These ultra-portable drives are a stylish and spacious storage solution for consumers to confidently backup, store and carry their entire digital lives.”

WD My Passport Essential hard drives are designed for Windows-based PCs while WD My Passport for Mac drives are formatted for Mac computers and are compatible with Apple TimeMachine, Apple’s integrated backup solution. WD SmartWare works on Windows PCs and Mac computers and offers a seamlessly integrated option for Mac users who want an alternative to Time Machine or Mac OS 10.4 users who don’t have TimeMachine compatibility.

Availability and Pricing

The new My Passport Essential drives are offered in capacities of 320 GB, 500 GB and 640 GB; My Passport Essential SE drives are offered in capacities of 750 GB and 1 TB. My Passport for Mac drives are available with 320 GB and 500 GB. My Passport Essential and My Passport for Mac drives are available now at select retailers, and the MSRP is as follows:

WDBAAA3200ABK-PESN P 4,600 WDBAAB3200ACH-PESN P 4,600
WDBAAA5000ABK-PESN P 6,500 WDBAAB5000ACH-PESN P 6,500
WDBAAA6400ABK-PESN P 8,200 WDBAAB6400ASL-PESN P 8,200
WDABM7500ABK-PESN P 9,200
WDABM0010BBK-PESN P 12,500

WD SmartWare Software

WD SmartWare software features:


 




– Visual backup displays that show content in categories and shows the progress of backup;

– Automatic, continuous data backup will instantly make a second copy whenever you add or change a file

– Retrieve valuable data to its original location whether it’s lost data or the file has been overwritten

– Customizable data backup that allows user to set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center.

My Passport Essential

The new WD My Passport Essential, My Passport Essential SE and My Passport for Mac drives with WD SmartWare software feature:

– Smaller, sleeker design offered in a range of colors including Pacific Blue, Real Red, Cool Silver, Midnight Black, and Arctic White

– 256-bit hardware encryption for peace of mind knowing that data is protected from unauthorized access

– USB 2.0 interface that powers1 the drive directly from the USB port on user’s computer, no separate power supply is needed

– Planet-friendly packaging derived from recycled materials to minimize waste

– Ready to plug-and-play with Windows PCs

– 3-year limited warranty.

The My Passport for Mac drives are plug-and-play ready for Mac computer users and compatible with Apple® Time Machine.



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