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YouTube introduces more visible AI content labels

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YouTube has started rolling out more visible labels for AI-generated and AI-edited videos as part of its push for better transparency on the platform.

Starting today, videos uploaded to YouTube that are significantly changed or created using AI tools will now show a more noticeable label. For long-form videos, the label will appear below the video player and above the description section. For Shorts, the label will appear directly on the video as an overlay.

The company said creators are still mainly responsible for marking their videos if AI tools were used. However, YouTube now also uses its own detection system to help identify AI-generated content, even if creators do not manually tag them.

If creators believe their videos were incorrectly labeled, they can update the disclosure settings through YouTube Studio. However, labels will remain for content created using YouTube’s own AI tools such as Veo and Dream Screen, or if the content includes C2PA metadata.

According to YouTube, the new labels will not affect how videos are recommended to viewers or how creators earn money from their content.

The company said the update is meant to give viewers more information about what they are watching as AI-generated content becomes more common online.

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Written by
Bryan Aliwalas

Bryan Aliwalas

Senior Writer

Bryan Aliwalas, a Multimedia Producer and tech content creator at YugaTech, where he has been creating technology and gaming content since 2019. With experience covering smartphones, tablets, gaming devices, and consumer technology, he produces reviews, hands-on features, guides, and multimedia content aimed at helping readers and viewers better understand the latest devices and tech trends. His work spans both gaming and consumer tech, combining practical experience with a passion for making technology more accessible and engaging.

View all posts by Bryan Aliwalas →

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