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Cherry Mobile to buy BlackBerry, forms Cherry Berry brand




Cosmic Technologies, owner of the Cherry Mobile brand in the Philippines, has announced that it is buying into dying handset manufacturer BlackBerry for an estimated $780 Million (or Php33.75 billion).

The planned acquisition is a move by Cherry Mobile to go into the global market after becoming the No 1. smartphone vendor in the Philippines in the last couple of years.


With the highest market share of smartphones in the Philippines, it is estimated that Cherry Mobile shipped close to 8.8 million handsets in 2014 while rival MyPhone, which is ranked #3, shipped an estimated 4.5 million that same year.

Cosmic Technologies will retain the BlackBerry label in the United States and Europe but hopes to also re-brand itself here in the Philippines and the rest of South East Asia. From Cherry Mobile, it will soon operate under the brand “Cherry Berry” which, according to the company, represents mobile devices that are not only affordable but also feature top notch security that BlackBerry is known for.

Acquisition is still ongoing but is expected to finish by late 2015 or early 2016. The first Cherry Berry devices are expected to be introduced by then.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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77 Responses

  1. Kim says:

    Happy April Fool’s Day

  2. WEEEEEEEEEEE says:

    totoo ba to? or just an april fools only hehe. april 1 kasi ngayon.

  3. rilakkuma says:

    happy april fools! :)

  4. apatal says:

    Happy April Fool’s Day! :)

  5. April's fools says:

    Halatado masyado… ahaha

  6. Patrick C says:

    lolz.. Happy April 1st!!!

  7. mandirigma says:

    wow! an aggressive move by cherry mobile.

    lets see.

  8. foolish hart says:

    Cherry berry?! Dun nahalata. Pwede naman black cherry. Lol

  9. april says:

    april fool’s day?

  10. nonesense says:

    Puedng Cherrberry or Berrycherry! lol!

  11. Summer says:

    Korny, considering the quality of BB brand.

  12. wahaha says:

    Hahaa april fooooools

  13. ching says:

    April fools day..

  14. boybawang says:

    Happy April Fools Day! Pero I admit nadale ako for about 30 seconds :)

  15. April says:

    Hahahaha happy april fools

  16. xxx says:

    Happy April Fools!

  17. JGD says:

    hahahahaha muntikan na ako maniwala…..

    HAPPY APRIL FOOLS……. :) :) :) :p :p :p

  18. Bulbolagsak says:

    April Fools mennnn…. gong-gong…. barilin ko kayo dyan eh… – BABALU

  19. paul says:

    Happy April Fools day. Hahahahaha!

  20. rape says:

    April fools article ba to?

  21. asd says:

    It’s funny if you do it once, do it twice and you try too hard.

  22. ninabonita says:

    april fools!!!

  23. Orange says:

    Dapat Black Forest, the premium line of Cherry Mobile post BB acquisition :D

  24. snowthen says:

    suggest to brand it as Blackeyed Berries or Blackyed Cherries.

  25. chinoy28 says:

    Happy april fools day

  26. Michael Gonzales says:

    April Fool’s Day!

  27. kore says:

    Have you guys checked your calendar lately?

  28. ponard says:

    April Fools!

  29. hh says:

    Black Cherry Berry APRIL FOOLS!!!!

  30. pisting_yawa says:

    Happy April Fool’s day!

  31. Arvin says:

    kahit sa pangalan, ang baduy pa din ng cherry mobile. mas ok pa sana kung “black cherry” na lang ang name. no worries, security enhancements lang naman mababago jan. quality as usual, it will only last less than a year. haha!

  32. ewan says:

    happy april fools day.

  33. vince says:

    ang yaman naman ng cherry para bilhin ang bb..

  34. ozmoi says:

    Another April’s Fools day Joke?

  35. RaM says:

    CherryLhyn, Berrylyhn, Cheberlhyn

    =P

  36. Foolpool says:

    Corny April Fools Joke :)

  37. wapwap says:

    what is this? april’s fool? hahahahaha

  38. jizonpaul says:

    april fools day… hehe

  39. mm says:

    happy april fools!

  40. denxio says:

    April’s fool ba to??

  41. denxio says:

    April fool’s day pala sorry typo error. Hahah

  42. Butt Sniffer says:

    According to reports on “APRIL 1, 2015” nabili na din ng Myphone ang apple

    • ozmoi says:

      If My Phone will by Apple, Are they gonna called it MyApple? LOL It’s Catchy compare to “Cherry Berry”. *Smiley Face

  43. harold says:

    dnio nagets guys..april 1 naun that was a fools alarm hahahahahahahaha..
    ….

  44. SUPER BATMAN says:

    HAPPY APRIL FOOLS DAY.. WATTA HOAX… HAHAHA

    SKK MOBILE SOON TO ACQUIRED SONY MOBILE DIVISION. HAPPENING THIS YEAR LOLS

  45. Justin says:

    It’s one thing to ride the April Fools bandwagon… it’s another thing to be really corny at it.

  46. itchyegg says:

    april fools =D

  47. Tony says:

    Ang yaman naman ng cherry mobile! Hahaha.

  48. abuzalzal says:

    kainissssssssss

  49. Ako_Barok says:

    dami engot, kayo tingin muna kalendaryo…

  50. Unknown says:

    Mas astig qng black mobile!:). Dpat hndi korny name pra d halata. Haha

  51. Boyet says:

    yan, kaya di kau umaasenso, gumagawa ng magandang paraan ang isang kumpanya para makilala ang pilipinas sa sariling kakayahang gumawa ng produktong gawang pinoy, pero kayo pinagtatawanan nu? kayo ba? anu na nagawa nu para sa ika-uunlad ng pilipinas??

  52. mirror says:

    definitely a hoax!tried to read the article somewhere else and find nothing

  53. Boyet says:

    Siguro qung pilipino ang may-ari ng kompanya, ung brand na “ASUS”, pagtatawanan nu rin….

  54. Not me says:

    Ang dami nyong satsat. Mga consultants ba kyo? Marketing expert? Tumahimik kayo. Wala kayong alam!

  55. v says:

    oh wait, look at what date it is now

  56. Jesus Aramil says:

    April FOOLS. ???____???

  57. PrunusAvium says:

    Happy April Fools

  58. Faust says:

    Isn’t this another April Fools Joke? lols happy april fools.. hehehe

  59. milhouse says:

    This has got to be the worst April Fool’s Day joke ever. Seriously, this is lamer than any dad joke.

    • wat says:

      Why so serious? Do you actually think Cherry Mobile is capable of doing such a thing?

    • Milhouse says:

      Of course not. That’s why i clearly indicated in my post that it is April Fool’s Day joke but a very lame one.

  60. 3 sec says:

    lumalagong kumpanya at taong puno ng sariling opinion.

    self-centered.

    -_-

  61. abuzalzal says:

    nu daw kompanya ng pinoy? e galing lahat china yan tinatakan lang ng cherry mobile na pangalan ok n yan pambenta na yan OEM po yan .ngaun masasabi mo ba kompanyang pinoy yan kung pinapayaman natin ang china upang gumawa ng missile na panunaw satin.kainisss!o

  62. Dorio x says:

    April Fools. 5 billion US dollar ang market cap ng Blackberry. Hindi nila kaya yun. Baka sila ang bilin ng Blackberry.

  63. p says:

    This article should be removed. hindi na April 1. Hindi maganda itong ganitong joke lalu na at nag hahanap ang mga Pilipino ng tunay na gawang pinoy or proud pinoy at hindi ung sinasabi lang pero gawang china talaga. May mga jokes na pang April fools. Remember the Boy who cried wolf.

  64. cherrylover says:

    ano bang phone ng blackberry ang maitatapat nyo sa cherry? dba wala?

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