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Exclusive: We got the retail price of the Zenfone 3

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We’ve finally gotten the suggested retail price of the Asus Zenfone 3 which will be launched in the Philippines tomorrow.

So far we know that there will be two variants of the Zenfone 3 that will be released — the 5.2-inch and the 5.5-inch, with most of the internal hardware almost the same. The differentiation would be mostly on the amount of RAM and internal storage.

The 5.2-inch Zenfone 3 with 4GB of RAM and 64GB storage will be priced at Php16,995 while the 5.5-inch equivalent with the same 4GB/64GB combo will sell for Php18,995. The bundle will also come with freebies like the ZenPower.

There’s no indication that a cheaper 5.2-inch ZF3 with 3GB RAM and 32GB storage will be offered. Perhaps those price points are reserved for the Zenfone 3 Laser and Zenfone 3 Max.

Watch out for our live coverage tomorrow during the Zenfone 3 Philippine launch. In the meantime, you can read our full review here.

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

View all posts by Abe Olandres →

70 Comments

TH
The Shop Insider · 10 years ago

Join the Asus Zenfone 3 Community Here! https://www.facebook.com/groups/319796478362732/

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AS
Asusmaryosep · 10 years ago

Mga hampas-lupa! Wala lang kayong pambili. Hindi naman low level creatures ang target ni Asusmaryosep. Dun kayo sa zenfone 2, bilhan niyo na lang ng bagong ZenPowerbank. :D

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AS
ASUSwrongMOVE · 10 years ago

kung maglalabas ng ganung halaga. oneplus 3 na lang. or samsung c7. better display better screen ration better camera aperture. ndi nagkakalayo ang presyo. buy wise na lang. sablay talaga asus dito. papatayin sila ng samsung c7.

PI
pipo · 10 years ago

Wow, mahal. Kung ganito ang gagawing pricing ng 5.5, bibilhin ko nalang yung SAMSUNG Galaxy Note 4, super amoled pa yung 5.7 screen.

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JA
Jackpot · 10 years ago

Widgetcity prices are SUPPOSEDLY lower dahil service warranty lang ang meron sila and no official warranty. If you compare their prices sa official stores and distributors masmababa talaga ang widgetcity ng 1-2k or even higher. So meaning, posibleng accurate ang prices na pinost ni Yugatech.

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WC
WC · 10 years ago

Price seems to be inline with Malaysia’s pricing, we are a few hundreds cheaper (note: Malaysia’s tax rate of 6% vs our country’s 12% = duty is zero for both countries). Kind of disappointing if you are expecting super cheap bang-for-the-buck that Zenfone 1 launched with, that was made possible by Intel chips that were probably subsidized by Intel.

Now that it switched to Qualcomm, the price advantage is no longer there, unless they priced it at a loss or breakeven like what Xiaomi is probably doing with the Mi Max, Those companies (ie Xiaomi) can sell at a loss or at cost, because they raised billions in IPOs or through venture capital infusion.

Of course, at that price, they shouldn’t expect to sell in quantities like before, maybe their Selfie and Max will carry the day, but at 17-20k, they got plenty of competition. And that not counting the Deluxe and Ultra version which will have to contend with Samsung’s S7 and A9 Pro. Between Samsung and Asus, we – Filipinos will most probably choose Samsung.

Another reason why Asus can’t priced it cheaper is probably because, they don’t sell it direct to consumers. Asus to local distributor to wholesaler to retailer… that’s four layers, if each makes only 500 (highly unlikely given that most stores here sell at SRP (almost like oligopoly pricing)), then that’s 2,000 just for markups.

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JA
jay · 10 years ago

chill guys… di pa naman final ang pricing nila eh… remember di galing sa asus mismo ang leak ng pricing…. so better wait for tomorrow, malay nyo may surprise si asus satin…..

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DE
Demakatae · 10 years ago

Akala siguro nila tatangkilikin mga unit nila same as old days parang hindi nila alam na may ka compete sila

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KO
Kobster · 10 years ago

Everyone got excited because of the base model’s suggested 250 dollar price in Taiwan. Even if you add 1-2K for taxes and shipment costs the base model should only cost somewhere around 12-13.5K. With the 5.2 inch 4GB version costing 17K, we should expect the 5.2 inch 3GB version to be sold at around 15K.

PASS!

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ES
esmk12 · 10 years ago

Last year with Zenfone 2 4GB RAM (ZE551ML) cost around 290$ in Taiwan and here Ph it was priced around 13,995. And even other Pinoy Tech Blogger they’re expecting that the base model will going to cost around 11-13k. Im not sure why Yugatech took this price seriously coz the price they’re posting is higher than Widget City.

AB
Abe Olandres Editor-in-chief · 10 years ago

Asus is including a lot of freebies on this, including the Zenpower.

KO
Kobster · 10 years ago

Magkano official price ng Lenovo Vibe X3? Almost the same specs ng Zenfone 3.

Sa widgetcity, 13K ang 16GB/3GB version (Snapdragon 808, NFC) tapos last December pa narelease!

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FG
fgb · 10 years ago

widget city 17k lang 5.5

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ES
esmk12 · 10 years ago

Kaya ka taka taka yung price na binigay ng Yugatech. Mali siguro eto.

WO
Wolf · 10 years ago

Ngayon niyo lang na-encounter ang widgetcity?

Service warranty lang ang price nila sa Zenfone 3.

BO
Boo · 10 years ago

Tutal naman eh WC, daming pagpipilian dun kung wala tayo pake sa official warranty, service warranty lang kasi dun. Xiaomi MI Max 64gb/4gb, Xiaomi Mi 5, add ka pa kaunti Oneplus 3, they are even selling previous flagships na mas bang pa, Xperia Z5, Note 4, S6 and S6 edge. Gumamit lang ng bakal at baso si Asus at bagong Snapdragon walanjo jack up naman sila ng price. And for that price bat hangang ngayon ASUS di nyo malagyan ng LED yun jusme! Maiintindihan ko yan sa line up nyo dati ng 2,4,5,6 kasi tinitipid nyo pero until now, aba ober na ata yan tubong lugaw na yan. Anyway nakakalungkot lang talaga ang presyo nyo ngayon.

AK
Aki · 10 years ago

Nope. I was planning on getting this for my brother… but at that price, I’d rather get a Samsung A7. Sorry Asus, you should have priced it under 15k. -.-

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RI
Richard · 10 years ago

If the price is true, it’s better way to invest Vivo V3max, xioami Mi Max, …. Goodluck! Sa mga ppunta bukas, i should expected na
14-15k lang ito…… Pinatagal lang nila taz ganyan ang presyo…… Biglan taas ang Asus Zenfone prices

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BI
Big G · 10 years ago

Naghintay ako ng 3 months pero nakakadisappoint yung pricing :(

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MO
mouse user · 10 years ago

Biglang naging good deal ang Vivo V3Max. Tandaan, SD625 lang tong mga ZF3 na to.

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RC
RCB · 10 years ago

Expensive.

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BO
Boo · 10 years ago

Hinype lang ang mga tao, goodluck. Mukhang maigi pa mag P9 lite or J7(6), Xiaomi Mi Max or Xiaomi Redmi Note 3 Pro. Bebenta ko sana tong Note 4 Prime ko, hold on ko nalang muna to, kahit 1 year pa ulit ako mag antay di hamak mas mataas pa rin resale value nito. Papano yan Asus bukas, wag masyado umasa na dudumugin kayo, yes maybe dudumugin sa mga nag inquire then alis nadin kasi mapapa WOW sa presyo.

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CO
codie · 10 years ago

Possible Yugatech got this information from Asus SM North EDSA Shop., they posted the pre order price on thr fb page , i just hope that this is not the final price as if you will compare to last pricing , laki ng increase, Comparing taiwan – ph price.

** they update thr post too and remove the pre order price

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MI
Mike Jordin · 10 years ago

Disappointing. At that price most buyers will opt for the top brands. I’d rather get an S6 or a Z5 or an Iphone SE. Was hoping the 5.2 4GB will be at 14-15K and the 5.2 3GB will be at 12-13K

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MI
Mike Jordin · 10 years ago

and all this after waiting 3 months since the product announcement?

bummer.

JI
Jibs Reyes · 10 years ago

The prices you have mentioned actually matches the product’s price, but only for Taiwan. Though it really disappointed us because they made it seemed like the price is Final for all countries.

CO
codie · 10 years ago

@ jib , Zenfone 3 entry level in taiwain is about 11,500 pesos.

JA
JAMES · 10 years ago

I think it justifies its claim for the price. The bad thing is that it won’t sell that much, well, I think. There are a lot of competitions in that price range. And Asus target market before wouldn’t bite an almost 300% of the 1st generation’s price.

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JA
Jackpot · 10 years ago

Wow, already at Samsung prices, a5 and a7 respectively. Was hoping around 14k for the 5.2 and 16k for the 5.5k. Will the telcos offer this on their postpaid plans?

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V
V · 10 years ago

Wow already at Samsung prices for much better internals.

SA
sailalimngtulay · 10 years ago

I’d rather go with Samsung than Asus at that price point. Better internals do not necessarily mean more reliable product judging from the number of complaints I’ve read about Asus. And the software support from Samsung (at least for their newer mid and high-end devices) is still better than Asus.

OH
ohmyg · 10 years ago

ayy.. mag oneplus3 nlang aq, akala q 15k lang to..

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CH
chief gato · 10 years ago

more likely a rumor… or perhaps a ‘leaked inside info’ from asus marketing to yugatech…

exclusive in tv media includes direct quote from involved party. since yugatech deals with tech news, claims of ‘exclusive’ must be substantiated by: at least say if it is direct from asus marketing or direct from one of asus authorized resellers in the philippines.

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EA
Easy E · 10 years ago

**This is not a response to the comment above.**

Itutulak ng asus yung low end nila (max/laser) sa mga nageexpect ng mura. Bad idea ASUS. Sayang kayo.

AB
Abe Olandres Editor-in-chief · 10 years ago

Sorry, we forgot to add that info we got was from an Authorized Reseller. We also posted the news confirming these prices yesterday.

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