google adsense

Google revealed in 2010 that for AdSense for Content, publishers receive 68% of the revenue. For AdSense for Search, the publisher share is 51%. Google stated these figures were competitive and aimed to provide transparency after keeping the revenue share a secret for seven years.

As of 2007, Philippine AdSense publishers can receive payments via Western Union Quick Cash. This method allows publishers to collect their earnings in US dollars (or converted to local currency) the day after payouts are approved, which is significantly faster than the previous options of regular mail (25 days) or DHL Secured Express Delivery (5 days).

Based on publisher observations, a decline in Page eCPM can be attributed to several factors: fewer competing advertisers in a specific niche (like automotive or travel), less relevant ads leading to lower click-through rates (CTR), changes in site traffic or content niche, and the presence of competing third-party ad units on the same page diluting AdSense's share of page revenue.