Mihoyo

HoYoverse is a global metaverse brand launched by Mihoyo in February 2022. According to the company, its mission is to create a vast, content-driven virtual world that integrates games, anime, and other entertainment, providing players with high levels of freedom and immersion. The brand represents an expansion of Mihoyo's content production, technology research, and publishing operations globally.

Mihoyo released several major updates for its games in late 2021. For Genshin Impact, Version 2.2 'Into the Perilous Labyrinth of Fog' arrived on October 13, introducing Tsurumi Island and the character Thoma. Version 2.3 'Shadows Amidst Snowstorms' followed on November 24, adding new events and characters like Arataki Itto. For Honkai Impact 3rd, version 5.1 'Pristine Realm' launched on September 16, and version 5.3 'Post-Dusk Odyssey' was released on December 2.

Yes, Mihoyo partnered with Razer to develop co-branded Genshin Impact gaming peripherals, including a themed mouse, chair, and mouse mat. The company also hosted its annual HoYo FEST in Southeast Asia in November and December 2021, with collaboration cafes in the Philippines, Singapore, Thailand, Indonesia, Malaysia, and Vietnam themed after Honkai Impact 3rd, Tears of Themis, and Genshin Impact. Additionally, it hosted the first online GENSHIN CONCERT on October 3, 2021.