#netflix mobile

With the recent reports that Netflix plans to venture into gaming, the company has said that its initial focus will be on mobile games. According to Netflix, these future mobile games will be included in the standard Netflix subscription at no additional cost. In its second-quarter shareholders’ letter, the company also said that “time is right to learn more about how our members value games.” This comes after Netflix hired former Electronic Arts exec Mike Verdu as their VP in Game Development. “We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV,” Netflix wrote. You can have these long franchises and be very positive for us, industry structure-wise if we can master the skill set." All of this was announced during Netflix's second shareholders' letter, as reported by The Verge. Netflix has unveiled a refreshed mobile experience and expanded gaming initiatives during its APAC Product Innovation Showcase. Netflix also revealed plans to test themed Clips collections focused on genres, moods, and special interests. Additionally, Netflix highlighted curated content hubs, regional collections, and its Watch Your Favourite Books section for book-to-screen adaptations, further enhancing content discovery and personalization across the platform. Read more in our articles including "Netflix gaming expansion starts with mobile at no additional cost" and "Netflix unveils New Mobile Experience, Gaming Vision".