#Safari ad campaign

But the truth behind the claim is much more nuanced—and rooted in a nearly year-old ad campaign. Last year, Apple launched a Safari campaign with the tagline: “Your browsing is being watched.” In the campaign’s featured video titled “Flock,” Apple used animated surveillance drones and winged security cameras to depict what it claimed was the data-tracking behavior of other browsers, namely Google Chrome. The ad strongly implied that Safari offered better privacy and control. The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. The reversal opened the door for renewed criticism of Chrome’s tracking policies and breathed new life into Apple’s original campaign. Google Search is still the default engine in Safari, and there’s no practical or official scenario in which Apple would issue a direct warning to delete Chrome from iPhones. That said, Apple’s messaging does make it clear: if you prioritize privacy, it would rather you use Safari. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "ASUS Chromebook CM14 announced".