sony ericsson

Based on our coverage, notable models included the Sony Ericsson XPERIA X1 (a high-end Windows Mobile smartphone), the W995 (an 8.1-megapixel Walkman slider phone), the Aino (which could connect to a PlayStation 3 via Remote Play), and the XPERIA X2. Other popular lines were the music-focused W series (like the W595, W910i) and camera-focused models like the C905.

Prices varied widely by model and year. For example, in 2008, the flagship XPERIA X1 had a retail price of ₱42,500. In 2009, the W995 had a promotional price of ₱21,450 (regular price ₱26,800). Earlier in 2009, prices from a retailer listed models like the W200i at ₱5,200, the W595 at ₱14,900, and the C905 at ₱29,500. By June 2011, the XPERIA Arc was listed at ₱26,300.

As discussed in a 2022 feature, the 2007 iPhone and the subsequent App Store created an industry upheaval that many established players, including Sony Ericsson, were unprepared for. The rise of Android also made it easier for new manufacturers to enter the market with cheaper phones, making it difficult for legacy brands to compete and differentiate themselves effectively.