Lenovo to solely use ‘Moto’ branding for future smartphones
Back in 2014, Lenovo bought Motorola from its former parent, Google. Since Lenovo are already making their own phones, the Motorola acquisition adds an arsenal of mobile devices for Lenovo. Fast track to 2016, Lenovo plans to make the most out of the Moto brand.
According to a report from China, the Moto brand will now be used for all Lenovo-released smartphones leaving the Lenovo brand where it’s strong — PCs. This comes after the $2 billion drop YoY of their smartphone sales. No worries though as Lenovo sees a modest 20% increase quarter-to-quarter. After all, 70% of the company’s revenue comes from PC and laptops.
Aside from that, there are new people seated on executive positions. Lenovo is really cooking something up especially for mobile.
Lenovo has just announced the Moto M which is a mid-range smartphone under the Motorola crown although its UI and some elements are Lenovo-inspired.