Lenovo to solely use 'Moto' branding for future smartphones

Lenovo to solely use ‘Moto’ branding for future smartphones

Back in 2014, Lenovo bought Motorola from its former parent, Google. Since Lenovo are already making their own phones, the Motorola acquisition adds an arsenal of mobile devices for Lenovo. Fast track to 2016, Lenovo plans to make the most out of the Moto brand.


Moto Z

According to a report from China, the Moto brand will now be used for all Lenovo-released smartphones leaving the Lenovo brand where it’s strong — PCs. This comes after the $2 billion drop YoY of their smartphone sales. No worries though as Lenovo sees a modest 20% increase quarter-to-quarter. After all, 70% of the company’s revenue comes from PC and laptops.


Aside from that, there are new people seated on executive positions. Lenovo is really cooking something up especially for mobile.


Moto M

Lenovo has just announced the Moto M which is a mid-range smartphone under the Motorola crown although its UI and some elements are Lenovo-inspired.


This article was contributed by Daniel Morial, a film school graduate and technology enthusiast. He's the geeky encyclopedia and salesman among his friends for anything tech.

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2 Responses

  1. nrvn_qsr says:

    Heck yeah! Left-side back buttons and non-Hybrid Dual-sim phones available locally? Sign me up!
    (So what if I have strange requirements for my phone? Sue me)

  2. tikyo says:

    Motorola. Para sa akin, walang dating na brand name. Walang impact kumbaga. Ika nga eh cheap. Hindi magandang pakinggan. Mas ok pa pakinggan ang saranggola. ???? At ang logo panget din para sa akin.

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