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Does AyosDito have what it takes?

There’s a new player and town and it looks like it’s making a splash by dropping a wad of cash in advertising. People have been asking me about this new classified ad site called Ayos Dito.

Who can’t ignore them? They’re spending a lot on Google Adwords, signing up with local blog ad networks and sponsoring tech-related events left and right.

ayos dito

In an already-crowded market dominated by eBay.ph and Sulit, does AyosDito have what it takes to cut a significant piece of the classifieds arena?

While there’s still room for more, Ayos Dito seems like it’s doing the Manila Craigslist style and couples it with a huge marketing budget. We saw the same thing with Auction.PH before.

Here’s my checklist:

  • SEO-optimized site? Check.
  • PPC and display advertising campaigns? Check.
  • Content creation campaign? Check.
  • Community building and user retention? Un-checked.
  • Link building campaign? Un-checked.
  • Brand recognition? Coming soon(?).

There was an article that states Ayos Dito was getting somewhere in the north of 15,000 visitors per day. Since I don’t see their site in the SERPs, I’ll assume 90% of that traffic comes from PCC and display ads. A conservative cost of Php5 per visitor brings a daily spending of over Php50,000. Now, that’s a lot of money. They need to be visible in the SERPs fast or that ad budget could dry up real soon.

What do you think — can Ayos Dito make it?

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

74 Responses

  1. Avatar for kimzy116 kimzy116 says:

    Posting an ad with ayosdito is a hassle. They don’t allow watermarks or texts on your photo. I’m selling Tshirts with the designs I design personally so what I do is I put watermarks on the designs I made to prevent from anyone from copying it. How else can I protect my intellectual property if they are doing that? Furthermore they only allow you to upload three pictures. How can someone browse properly then choose the design he / she wants? I’m just saying.

  2. Avatar for top mistakes top mistakes says:

    Your blog is pretty cool to me and your subject matter is very relevant. I was browsing around and came across something you might find interesting. I was guilty of 3 of them with my sites. “99% of site owners are doing these 5 errors”. http://tinyurl.com/cvartfk You will be suprised how easy they are to fix.

  3. Avatar for akito akito says:

    are the jobs posted here can be possible to scam? or any organization for scamming?

  4. Avatar for Cars Philippines Cars Philippines says:

    Thanks for the wonderful insights. I enjoyed reading the article and the replies. :)

  5. Avatar for laflaca laflaca says:

    @Ch1: That’s sooo true!! I also sent some messages inquiring if the cars are still available and I got replies from the sellers saying that the car is in UK.

  6. Avatar for dhee dhee says:

    Truly not just sellers are scam but BUYERS as well. I have been a legitimate seller in ayosdito.com and I had been scammed today by a prospect buyer who made up a too good to be TRUE story but I fell for it. A lesson well learned in online market. Never make a deal online, if the buyer is really interested have him meet you likewise to the seller. It’s such a pity that some FILIPINO make their living out of hustling others.

  7. Avatar for Ch1 Ch1 says:

    There are lots of scams right now on Ayosdito. 80 out of 100 add on the site are scams, and I ask myself, who is really checking this? I saw a BMW x6 2009 model which costs just P1.5million, now Brand new costs like 6.something million. and there you see this new pic costing very less. I contacted the owner of the car and bargained and got the vehicle at 1,3. When I asked him if I could see the car, he said the car was in the UK. meaning I have to pay and get the car to the philippines. 5 other different dealers, said the same thing and they say I should pay through Ayosdito. I tried to contact the site admin but wasn’t lucky. I wanna know if ayosdito check their site and or if they are part of this scam?

  8. Avatar for Kyu Kyu says:

    If I am not mistaken, Ayosdito.ph is owned by the Norwegian conglomerate, SCHIBSTED.

    I don’t think their budget would dry up that soon.
    Their revenue for 2009 is NOK 12.75 billion. That is roughly PHP 101.6 billion. (Dec 2009 rates)

    As they own the leading classified service in Sweden I assume they know what they are doing. They might not be doing well for now let us wait and see.

    They already have paid services in their other ad sites so maybe later on, they will require fees for our posts .. that is more of a :-( for us.

    Though the design is not that impressive, I for one like AyosDito as it is more user-friendly than the others.

  9. Avatar for Clifford Clifford says:

    I’ve been observing ayosdito for quite some time now and by the looks of it, they have lots of money to burn in Adwords.

    I think their adsense ads is not how they get their source of income but something else that we still don’t see. Perhaps premium membership.

  10. Avatar for davaohub.com davaohub.com says:

    since the first time i’ve seen ayosdito.ph ads on youtube, i wonder how they are able to get back the cost of their operating expenses. During that time, there’s no sign of possible income source for the website. Then google ads was later introduced but calculating the operating expenses vs google ads revenue there’s no way that they are able to cope up with it. It’s been a year or more since ayosdito.ph were launched and the possible income stream for ayosdito.ph is still unseen. But anyway, they may be planning some surprise makeover for the website and I hope they will roll it out soon before they’ve spent another million for advertisements.

  11. Avatar for tech_rumor tech_rumor says:

    I heard that Ayosdito lost significant if not all of its Tech staff.

    What is interesting I was told that this is mainly due to Management (mostly because of one person) inability to appreciate the hard work put up by their Filipino staff.

    Now they are trying to recruit new staff (new slaves).

  12. Avatar for chardsnet chardsnet says:

    Let’s see if swak2.com can make it too.

  13. Avatar for Joenel Umal Joenel Umal says:

    do you consider ayos dito as MFA ads? should i add it to my competitive ad filter?

    what do you think guys?

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