Getting 250 concurrent check-ins will get you a Super Swarm badge in FourSquare. Hit 500 and you get a Super Duper Swarm badge. The Lady Gaga Concert at the SM Mall of Asia Arena saw over 500 checked-in to the place last night.
photo credit @skushno
The concert was sponsored by Smart and the Super Swarm campaign was also done in collaboration with FourSquare. Smart also ran a FourSquare promo where everyone can claim a custom Smart Live More badge whenever they check-in between 6pm to 2am the following day.
To make the campaign more enticing, Smart is raffling off two Samsung Galaxy Nexus to all those who checked-in during the period.
The Super Swarm mark was breached within 15 minutes of the event and at around 7pm to 8pm, they broke the Super Duper Swarm mark with around 600 concurrent check-ins.
Note: Smart allowed jumpers to check-in so the 600+ indicated here does not really reflect the number of FourSquare users who attended the concert. If only Lady Gaga could have tweeted about it, I think they could have gotten way, way more.
The Smart Live More badge is the very first custom FourSquare badge in the Philippines. See our related story about this here.
Lady Gaga is just misunderstood by her videos and some outfits. Kung may Smart handet lang ako sana nakabili ako ng buy 1 take 1 ticket ng show nya =)