So Smart Comm. finally sent an announcement yesterday about their new branding and logo, confirming our earlier report during the concert of the Black Eyed Peas. We saw huge amount of comments from subscribers and readers alike so we wanted to see how this sentiments fares.
The press release they sent to the media yesterday was a bit vague and did not really explain the bubbles on the re-design.
During the Black Eyed Peas concert, Apl de Ap also sang the new song he composed for Smart. Here’s a short clip of that song.
Anyway, I talked to Alan Caeg (he’s the Product Manager for USAutoparts, Inc. and our SEMCON speaker for Design & User Experience) yesterday and he was disappointed with the re-design on so many levels (both on the logo design, imagery and brand equity).
So let’s put this to a poll and ask everyone what you think of the new logo — Is the new, bubbly Smart logo hot or not?
Hit the comments or the polls section on the right to join in.
para syang bagong logo ng M&M :-)
Sir Abe, just for fun, gawan mo nga sila ng logo. :)
I would say no. It looks retro like my family computer. hehe..
i don’t like their new logo. but maybe given a few months i’d also grow accustomed with it.
i also don’t like the logo globe is using now. i prefer the old font they’re using but who cares. they’ve been using it for years and nobody cares.
anyway smart’s design seem to be following globe logo’s youthful vibe and well…uhhhmmm…doesn’t look professional. i think they shouldn’t waste money for this logo and use the old one instead.
not hot! but you’ll get used to it in time.. :D
Big no for me… it’s too kiddie! I get that they’re trying to target the youth more but what about their corporate image!
The logo reminds me of jellybeans.
It looks targeted to the youth market.
If by “Youth” do you mean 1-5 years of age?
>__________________<
Not. Especially for the word Smart.
The new logo is hip and fresh but it’s nowhere near the brand and the adjective Smart. I’m a globe user btw.
looks plain..parang gawa lang ng isang bata hehe. maybe may reason sila kung bakit ganyan ang style, malay lang naten
Is it “smart” in braille? or binary perhaps? hmm? =)
Ang gumawa siguro nyan is yung Agency na gumawa ng DOT “Pilipinas Kay Ganda Logo”.. hahahaha..
I like the new logo and as long as the new logo entails better service, then i’m for it!
i don’t think logos need to be complicated nor can only be drawn by a pro. It needs to connect to its users and being simple will always be the smart choice.
now those dots above really captured everyone’s imagination. that’s excellent marketing strategy. most people really don’t think out of the box
I like the new logo and as long as the new logo entails better service, then i’m for it!
i don’t think logos need to be complicated or can only be drawn by a pro. It needs to connect to its users and being simple will always be the smart choice.
now those dots above really captured everyone’s imagination. that’s excellent marketing strategy. most people really don’t think out of the box
I can’t see any creativity with this logo at all.
I like the softer typeface and I never appreciated the rays of the old logo. This new design also looks modern to me, actually. The previous one had always felt so stuck in the 90s. So, overall, this one’s a keeper.
I never been a smart user, but perhaps their logo needs a little more explanation. Or probably a redesigning…
I too can’t understand what’s with the dots…like what I said before, if it is a braille, probably its a nice logo.
:(
I prefer the old one.
In my opinion, Smart’s new logo looks a bit outdated or “retro”. Oh come on, even my 3-year old brother can do this in MS Paint given that we have the font that Smart used for this new logo.
It looks awful … I prefer the old one …
This new logo will mark the beginning of the end for Smart. This is what Steve Jobs would call an ugly design!