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June 28, 2006

Demographic Prediction from adCenter Labs

{ Got this from Darren. }

You can use MSN’s adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

Here’s on I got for this blog:

MSN Adcenter

That’s 51% male and 49% female with average age range of about 25 – 34 years old. Interesting predictions, eh. Hi to all yah ladies out there! ;)

I did another one for PTB:

ptb-adcenter.gif

PTB, on the other hand, is heavy with male readers (62% vs. 32% female) but wiht a much lower age range of 18 to 24. That’s strange. *hehehe*

Note: The statistics are based on undisclosed size of sample data and are for proof of concept only. Actual results may vary.


2 Responses to “Demographic Prediction from adCenter Labs”

  1. What do you think the demographics will be for Bryanboy dot com? Don’t view the stats while eating or drinking… :-)

  2. yuga says:

    Bah, dead even split! And minors too! :D

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Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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