Nike has developed a new web app called PHOTOiD that lets you customize a pair of Air Maxs using colors taken from your Instagram photos.
The web app is very simple to use. All you have to do is visit photoid.nike.com then login using your Instagram account. From there just choose an Instagram photo from your gallery, choose your type of shoe (Air Max 1, 90 and 94 iDs), check out your design, then either share your creation or buy your newly designed kicks. Take a look at our samples below: