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When search becomes personal

Google is trying its best to deliver personalized search. The official Google blog explains:

We’re constantly trying to improve the quality of your search results. One of the ways we’re tackling this is by personalizing your search experience. After all, you’re the only one who actually knows what you’re really looking for.

We have two main ways of personalizing your Google experience. First, you can customize products and services like the Google Personalized Homepage. Personalizing your homepage gives you the at-a-glance information that you care about—such as your latest Gmail messages, news headlines, or to-do list—right at your fingertips, just the way you want it.

Second, we offer automatic personalization through things like personalized search and recommendations. Our goal with these types of technologies is to make your Google search experience better based on what we know about your preferences, without you having to do any extra work.

Today, we’re taking another step toward making personalization more available to you by combining these two into a single signed-in experience. Now, when you’re signed in, you’ll have access to a personalized Google—one that combines personalized search results and a personalized homepage.

Many of you may have noticed this already for a while — the Google search results showed to you are somewhat based on what you’ve searched and clicked before. This is good because you are delivered the results which is most likely you want based on your search history. That means there’s a totally different and tailored placement in the SERPs for everyone.

Sometimes I like it, sometimes I don’t. Personalized search doesn’t give you the bigger picture. This is even scarier for the SEO guys because it really screw things up. You could be #1 for 5 people, #2 for 10, #8 for 100 and #99 for a million other searchers. So what’s your average rank now?

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

8 Responses

  1. Avatar for Anthony Anthony says:

    Hmm. Does it mean that when I am logged in to Google I will received personalized results?

    But if I am not looged in I won’t get personalized results?

  2. Avatar for Sasha Manuel Sasha Manuel says:

    Are you saying it sorta like TiVo?

  3. Avatar for Jaypee Jaypee says:

    Maybe you can ask others to do the search for you and see if the results are different how you fair in those results. :D

  4. Avatar for Gail Gail says:

    That sucks. So I guess I was just fooling myself (I was actually proud, you know) that I rank on the top 5 of the all the “Gail”s in the world? Ah well. It was fun till lasted :P

  5. Avatar for rexted rexted says:

    So that is the reason why one of my blog for Christian Song Lyrics ( pwsonglyrics.blogspot.com ) which is having visitors by google referral is having a low visitor started 2 days ago.

    This is not good for starters of blog becuase the reality is Google helps a lot in referrals.

  6. Avatar for Marc Marc says:

    > > > So what’s your average rank now?

    Alas, if I was schizophrenic, I could tell you :)

  7. Avatar for Nick Nick says:

    Have to agree with you on this one.. you can see when it’s useful, but often there will be times when it isn’t.

    The personalized search is based on algorithm’s, but we’re human, and sometimes our searches aren’t always related… one day you’re searching about technology, the next day you want to know more about Aubrey Miles…

  8. Avatar for Jaypee Jaypee says:

    I dunno if it’s there, but maybe they should offer an option where you could have personalized search results and also the general public search results. Then you can compare and determine stuff. :D

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