Ginggaman iti Canva na gumamit daghang Affinity, usa ka maayon nga software suite sa pagbuhat, nga nagpasiyalo kadaghanan kadaghanan iti digital design industry sa Adobe.
Canva ug Affinity nag-announce sa kasadyasan kini week, nga nagtugot sa taulalang nga nag-iya sa Affinity Designer, Photo, ug Publisher.
Gintayong 3 nga iti ginting-a nga aplikasyon iti Affinity nga ginamit iti Windows, Mac, ug iPad nga nagdadala iti mga kinanayon nga sama sa Adobe Illustrator, Photoshop, ug InDesign.
Dagdag ti pagkasuporta nagdadala daghang kadagdag iti kadagdag ti kayuod-uyo daghang kompaniya. Samtang ti Affinity nag-asa iti pag-asa iti pagtipatan ti daghang ti balita-ti-karangian, si Canva nag-asa iti pangalan iti nagamit iti pag-amit iti ilang layanan iti nagamit iti.
As of the start of the year, Canva’s platform attracted 170 million monthly users worldwide. These are a lot of netizens who likely don’t use Adobe software.
Again, Canva doesn’t have its own design applications for creative professionals like illustrators, photographers, and video editors. This is where the Affinity acquisition could work wonders.
Affinity apps are used by over three million global users, which is a fraction of Adobe’s user base. However, their apps provide creatives with a one-time purchase with no ongoing subscription fees, earning them a loyal user base.
So for creatives who actively look for alternatives to Adobe’s subscription-based digital design ecosystem, Affinity’s apps might just be it.
Canva co-founder Cameron Adams said that Affinity will still remain a separate entity from their platform, with small integrations expected over time.
This acquisition will provide Canva with more opportunities to compete with Adobe across the creative software market.
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