Apple Close to $1B Google Deal for Siri Upgrade

TL;DR: Apple is close to making a deal to pay Google about $1 billion every year to use Google’s Gemini artificial intelligence model to improve Siri, according to a report from Bloomberg.

Apple is close to making a deal to pay Google about $1 billion every year to use Google’s Gemini artificial intelligence model to improve Siri, according to a report from Bloomberg.
The agreement would give Apple access to a custom version of Google’s AI as the company works on upgrading its voice assistant for future iPhones and other devices.
Apple plans to use Google’s AI model for now while it continues to develop its own AI system.
The custom AI model that Apple would use has 1.2 trillion parameters, which is a way to measure how capable an AI system is.
For comparison, Apple’s present cloud-based AI uses 150 billion parameters, making Google’s model much larger and more advanced.

Apple is close to making a deal to pay Google about $1 billion every year to use Google’s Gemini artificial intelligence model to improve Siri, according to a report from Bloomberg. The agreement would give Apple access to a custom version of Google’s AI as the company works on upgrading its voice assistant for future iPhones and other devices.

Apple plans to use Google’s AI model for now while it continues to develop its own AI system. The report says Apple’s current technology is not yet strong enough to handle the big features it wants to add to Siri. Using Google’s Gemini would help Siri answer questions better and respond in a more natural way.

The custom AI model that Apple would use has 1.2 trillion parameters, which is a way to measure how capable an AI system is. For comparison, Apple’s present cloud-based AI uses 150 billion parameters, making Google’s model much larger and more advanced.

Apple also tested other AI models from OpenAI and Anthropic earlier this year. After comparing their performance, Apple decided that Google’s model worked best for what it needed.

The new version of Siri is expected to be released next spring, but the plan could still change before launch. The deal is not final yet, and both companies are still working on details. If the agreement goes through, it would mark a major step in Apple’s move to improve its AI features.

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