Fujifilm has introduced the Instax Mini 12 instant camera as a successor to its popular Instax Mini 11 launched in 2020.
The new camera features an airy, cloud-like, and almost ‘inflated’ design with advanced features for instant photographers, such as parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens.
It retains the main features of the Mini 11, including Close-Up Mode and Auto Exposure adjustment capabilities. While also adding the new Parallax Correction feature that allows the camera’s viewfinder to align with the lens when using Close-Up Mode. This minimizes object shifts and produces a centered photo.
The camera has automatic flash control, optimizing image quality in bright or low light situations. The lens structure is designed to provide intuitive steps to power the camera on/off and access the popular Close-Up Mode with a simple twist of the lens.
In addition to the camera, the Instax team also launched the free “Instax Up!” mobile app. This app allows Instax users to scan, import, organize, and store their photos digitally in one place regardless of which Instax instant film, camera, or printer product they use.
The Instax Mini 12 is expected to be available in or around mid-March 2023 in five different colors at a MSRP of USD 79.95.
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