Fujifilm Philippines is leaning into the growing demand for physical keepsakes with the launch of the instax Mini Evo Cinema and instax Mini Link+, two new devices designed to blend digital convenience with tangible photo printing.
The announcement was highlighted through an “In Our Film+ Era” pop-up event in Makati, where the brand showcased how instant photography can go beyond nostalgia and become part of modern creative workflows. The idea is simple: memories feel more meaningful when they can be held, not just stored on a screen.
Leading the launch is the instax Mini Evo Cinema, priced at PHP 22,599. The hybrid instant camera combines retro-inspired design with digital features, including its signature Eras Dial that allows users to apply multiple film-style effects. It is positioned as a creative tool for storytelling, offering more control over how images are captured and printed.
Alongside it is the instax Mini Link+, priced at PHP 8,999, a compact smartphone printer aimed at users who want to bring their digital photos to life. It supports augmented reality effects, customizable templates, and app-based editing, turning everyday snapshots into personalized prints.
Fujifilm is positioning both devices as tools for creators, students, and hobbyists who want more than just quick snaps. The Mini Evo Cinema focuses on shooting and creative control, while the Mini Link+ extends functionality to smartphones, bridging digital content and physical output.
Both devices are now available through authorized Fujifilm dealers nationwide.
instax Mini Evo Cinema specs:
1/5-inch CMOS image sensor
Approx. 5 million effective pixels
28mm (35mm equivalent) lens, f/2.0 aperture
ISO 100 to 1600 (auto switching)
Shutter speed: 1/4 to 1/8000 second
Single AF with face recognition
Internal storage + microSD support up to 256GB
1.54-inch TFT LCD display (~170,000 dots)
Video recording up to 1080 × 1440 (HQ mode)
Print resolution up to 1600 × 600 dots
Approx. 16-second print time
Bluetooth 5.4 and Wi-Fi connectivity
Built-in lithium-ion battery
Dimensions: 39.4 × 132.5 × 100.1 mm
Weight: approx. 270g
Uses instax mini film (sold separately)
instax Mini Link+ specs:
3-color exposure with OLED printing method
Uses instax mini instant film
Image size: 62 × 46 mm
Resolution: 800 × 600 dots (318 dpi)
RGB gradation of 256 colors
Approx. 100 prints per full charge
Built-in lithium-ion battery
Charging via USB Type-C (approx. 1.5 to 2 hours)
Power consumption: approx. 3W
Bluetooth connectivity
Dimensions: 86.7 × 33.4 × 128.0 mm
Weight: approx. 240g
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