Huawei surpasses Apple in global smartphone market share

IDC has released their Worldwide Quarterly Mobile Phone Tracker for Q2 2018, showing the top smartphone vendors in the market.

Samsung remained the leader in the worldwide smartphone market with 71.5 million shipments or 20.9% market share for Q2 2018. The company, however, experienced a 10.4% decline in shipments from last year, which can be attributed to the slower than normal sales of their Galaxy S9 and S9+ flagships. According to Samsung, the slowdown is due to both intensified competition at the high end and an overall sluggish smartphone market.

Ranking second is Huawei which surpassed Apple for the first time with 54.2 million shipments or 15.8% market share. Compared to last year, it had 40.9% increase in shipments which can be attributed to the strong demand of the P20 and P20 Pro devices as well as good strong sales for the Honor models.

At third place is Apple with 41.3 million shipments or 12.1% market share. Growth is slow though at 0.7%.

Another gainer for this quarter is Xiaomi at fourth place with 31.9 million shipments or 9.3% market share, a 48.8% increase from last year.

At fifth is OPPO with 29.4 million shipments or 8.6% market share, which is a 5.1% increase from last year.

source: IDC