Instagram rolls out “Your Algorithm” Feature

TL;DR: Instagram is giving users more control over what shows up in their Reels. The platform announced a new AI-powered tool called “Your Algorithm,” which lets you see and adjust the topics that influence your recommendations.

Instagram is giving users more control over what shows up in their Reels.
The platform announced a new AI-powered tool called “Your Algorithm,” which lets you see and adjust the topics that influence your recommendations.
With a quick tap on the new icon in the Reels tab, users can view their top interests, choose what they want to see more or less of, and even share their algorithm on Stories so friends can compare.
Instagram also plans to bring these controls to Explore and other parts of the app soon.
The feature is available in the US starting today, with a global rollout to follow.

Instagram is giving users more control over what shows up in their Reels. The platform announced a new AI-powered tool called “Your Algorithm,” which lets you see and adjust the topics that influence your recommendations. With a quick tap on the new icon in the Reels tab, users can view their top interests, choose what they want to see more or less of, and even share their algorithm on Stories so friends can compare.

Meta says this update is meant to help users shape their experience based on changing interests. Instagram also plans to bring these controls to Explore and other parts of the app soon. The feature is available in the US starting today, with a global rollout to follow.