TNT, Smart are the leading mobile brands with most subscribers –study

A recent study by NielsenIQ in collaboration with Smart Communications Inc. (Smart), suggests that TNT and Smart are the leading mobile brands in the Philippines with the greatest number of subscribers.

The study surveyed 1,175 Filipinos between the ages of 18 and 60 who use and personally own any mobile SIM. It was conducted from January 5 to April 3, 2023, and considered both single and multiple SIM users of mobile brands.

Leading mobile group and brand: Smart and TNT, respectively

They found that 46% of respondents claimed to use a TNT mobile SIM—which is significantly higher than the competition—while 14% claimed to use Smart Prepaid, and 1% claimed Sun Prepaid.

Smart is the leading mobile group with the greatest number of subscribers, with a combined 59% of respondents claiming to use its brands including TNT, Smart Prepaid, and Sun Prepaid.

TNT leads mobile brands in terms of claimed users across all surveyed areas except for Mindanao.

60% of the respondents in the Visayas claimed to use a TNT mobile SIM, while in Luzon, the number was 46%, and in the Mega Manila area (Metro Manila area, Rizal, and Palawan), it was 39%.

However, TM leads in Mindanao with 54% claimed SIM users, followed by TNT with 41%.

The study included 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas, and 214 in Mindanao.

Ookla: Smart is Philippines’ fastest and best mobile network

Ookla, the global leader in mobile and broadband network intelligence, has recognized Smart as the fastest mobile network in the Philippines for Q1 2023.

This is in addition to Smart’s back-to-back recognition as the Best Mobile Network for Q1-Q2 2022 and Q3-Q4 2022, making it the first Filipino mobile operator to win both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods of the firm.