Ulefone is cooking something bold at IFA 2025. Meet RugOne, the company’s all-new premium rugged phone brand that promises durability, repairability, and sustainability for hardcore outdoor users. Their debut lineup? The Xever 7 series, two tank-like smartphones designed for pros and adventurers.
The star is the RugOne Xever 7 Pro, packing a Dimensity 7025 SoC, up to 12GB LPDDR5 RAM + 512GB UFS 3.1 storage (expandable to 2TB), and Android 15 with upgrades promised until Android 18. Up front, it rocks a 6.67-inch FHD+ AMOLED 120Hz display with a blazing 2,200-nit peak brightness and a 32MP selfie shooter. Out back, you get a 50MP OIS main cam, 64MP NightVision, and even a FLIR thermal sensor.
Battery life is another fle, 5,500mAh with 33W fast charging, pogo-pin dock charging, reverse wired charging, and here’s the kicker: hot-swappable batteries. Thanks to an 80mAh mini reserve cell, you can swap packs without powering off. RugOne even bundles a spare battery + extra cover in the box.
Other rugged perks? IP68/IP69K + MIL-STD-810H durability, eSIM support, side fingerprint scanner, headphone jack, glare flashlight, and a special Camo Edition.
The standard Xever 7 ditches the thermal sensor but keeps the rest of the beastly package. Pricing and availability will be revealed at IFA.
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