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YouTube is silently developing a new feature to compete with TikTok

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According to The Verge, YouTube is quietly working on a new feature that will compete with other short-form video apps.

Youtube Stock • Youtube Is Silently Developing A New Feature To Compete With Tiktok

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Embedded on the YouTube mobile app, the “Shorts” feature allows users to upload short videos posted by users inside the app and use the licensed music included in the YouTube Music’s catalog. The tracks can be used as background music on the videos recorded. This is the most serious effort yet by an American tech company to beat a Chinese-owned mobile app that has taken the online world by storm.

See also  YouTube adds gesture and playback controls on mobile devices

Previously, YouTube also adapted its version of Instagram Stories and brought it on the video-sharing platform. Facebook is also having its beta test of Lasso, the social media website’s version of TikTok, in selected Western countries like Brazil.

Source: The Verge, The Information

Avatar for Jewel Sta Ana

Jewel is a Multimedia Producer for YugaTech. She's a caffeinator by day and a cinephile by night.

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