In an effort to protect creators, YouTube has announced that it will no longer serve ads on channels with less than 10K lifetime views.
According to YouTube, they’ve been seeing cases of abuse where certain channels grab original content from creators then re-upload to earn revenue from it. To combat that abuse and to protect original creators, YouTube is increasing the thresholds required to join the YouTube Partner Program (YPP).
That said, YouTube will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This will allow the platform to determine the validity of a channel as well as confirm if it is following their community guidelines and advertiser policies.
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted,” said Ariel Bardin, YouTube’s VP of Product Management.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
source: YouTube
