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Bing wins in Yahoo+Microsoft Search Deal




Bing gets another big score with the recently announced search deal between Microsoft and Yahoo! Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

ms yahooThe motivation is obvious — combined search and advertising forces of both Yahoo! and Microsoft could pose a stronger competition/alternative to Google.

Based on recent comScore numbers, Google owns 65% of U.S. core search while the combined Yahoo! (19.6%) and Microsoft (8.4%) shares add up to 28%.

So, for the next 10 years, Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.

Yahoo! is expecting to earn about $275 million annually from this exclusive deal. On the other hand, Bing will gain access to a much larger search market.

What does this mean to publishers like us? Well, expect that around 1/3 of your site’s search engine traffic will now be under the hands (read: algo) of Bing. So go check your analytics software and see if you’re getting a good chunk of Bing referrals lately. If you’re site isn’t getting any referrals, your traffic could significantly go down once Bing powers Yahoo!



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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19 Responses

  1. BrianB says:

    Different algorithm, different ball game. Hopefully, different business model for ads.

  2. BrianB says:

    But people will still want their search engine to be as comprehensive as possible (i.e. all pages in the WWW). I think it would be a mistake for Microsoft to position Bing between Google and Wolfram.

  3. Darren says:

    Google is too successful!!!

  4. Jam. says:

    BING just got BINGo!

  5. Well, Yahoo didn’t want to be acquired. This partnership will keep Yahoo independent for now. Who knows, they can develop new technologies and become a better, more profitable company and not rely on the web services.

  6. Vance says:

    What is the sense of yahoo changing their site hehe… It will display “powered by Bing”

  7. Patrick says:

    I actually really, really like Bing’s image search. It’s very innovative and easy to use. Bing still has a lot to improve with their web results algo for it to be even considered as an alternative to google.

  8. Masaan says:

    Not too sure about this… I get the feeling that this is a “date” before the “marriage”. 88% percent of 28% the combined cos. still does not compete with G!

  9. Jhay says:

    At least something’s moving in Yahoo! It would be interesting to see how bloggers and SEO-nerds would take on this new search engine.

  10. Adrian says:

    For search engine, I still like Google.

  11. sri says:

    Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing to them and bad to Google? Got to wait and see. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo. If you are interested check the link below.
    http://markthispage.blogspot.com/2009/07/saga-of-microsoft-and-yahoo-from-2007.html

  12. sylv3rblade says:

    I find it hard to optimize for Bing but at least it’s something to do :D.

  13. Google is still the best.. :)

  14. I guess, this strategy should work. I’m forecasting Yahoo and Microsoft will raise their percent share but won’t pass over Google’s success.

    Who knows?

    Ninin
    http://www.ninonatividad.com

  15. Olyver Digg says:

    i have been using Bing for a month now… so far no turning back to google… people, don’t get stuck with what you are used to…

  16. Dentist says:

    Malakas ang combo nila. Saka madaling maalala ang “Bing”.

  17. Michael says:

    Competition is always good, keeps the market healthy and busy. Excited to see how Bing turns out!

  18. Paolo says:

    You can get this from Silie (http://iluvattila.multiply.com/) for 1,600 Pesos. I want to buy one myself. I just can’t justify the price tag!

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