#Apple smartphone market share

The global smartphone market continued its growth streak in Q4 2024, but at a slower pace, with shipments rising by just 3% reaching 330 million units, according to Canalys. Apple remained the dominant player, maintaining the top spot with a 23% market share, driven by the typical surge in sales during its new launch season—most recently with the iPhone 16 Series launch. Samsung follows second with 16% market share, but experienced a slight dip, while Xiaomi stays in third with 13%. Canalys Analyst Le Xuan Chiew explained that Apple’s performance in 2024 was driven by its strength in emerging markets like India and Southeast Asia, where it expanded its presence through better channel coverage and robust marketing. Despite some challenges in developed markets—especially with longer replacement cycles and stiff competition—Apple’s momentum is expected to continue into 2025 with new hardware, a refreshed portfolio, and deeper integration of Apple Intelligence. These 0:16are smartphone myths, plus some straight 0:18up marketing fluff that brands keep 0:20pushing like they actually matter. In our latest video, we're putting on our detective hats and calling out the smartphone myths and marketing tricks you absolutely should not fall for in 2026. The smartphones and marketing trends discussed are global, and the advice applies directly to the Philippine market to help Pinoy consumers avoid overpaying for specs that don't deliver. Read more in our articles including "Apple maintains lead in global smartphone market for Q4 2024 –Canalys" and "Watch: DO NOT Fall for These Smartphone Marketing in 2026".