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TikTok News, Features, and Updates in the Philippines | YugaTech
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TikTok continues to be a dominant force in social media and digital commerce, especially in the Philippines and Southeast Asia. From the explosive growth of TikTok Shop—now matching eBay's global sales—to significant local initiatives around safety, creator development, and financial services for MSMEs, the platform is deeply integrated into the regional digital landscape. We track its latest developments, partnerships, and features relevant to Filipino users and creators.

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Frequently Asked Questions

How big is TikTok Shop globally and in the Philippines?

According to a November 2025 report, TikTok Shop has reached a major milestone, matching eBay's scale in global ecommerce sales. From July to September 2025, it sold around $19 billion worth of products worldwide. Southeast Asia is its fastest-growing region, with the Philippines being one of the key markets driving this surge alongside Thailand, Indonesia, and Vietnam.

What safety measures has TikTok implemented for Filipino users?

TikTok has intensified safety efforts for its Filipino community. From July to September 2024, it removed 4.58 million videos in the Philippines for guideline violations, with 99.7% taken down proactively. Key initiatives include launching a Philippine Elections Center with COMELEC, automatically labeling AI-generated content, and running the #ThinkTwice Digital Literacy Campaign. For TikTok Shop, it invested over USD 500 million in safety tools from January to June 2024, preventing 37 million policy-violating product listings.

Are there any local Philippine partnerships involving TikTok?

Yes, TikTok has formed significant local partnerships. In August 2025, GoTyme Bank launched 'TikTok Shop Loans,' offering PHP 250,000 to PHP 300,000 loans to MSME sellers on the platform using real-time sales data for approval. Furthermore, in June 2024, the Department of Trade and Industry (DTI) and TikTok explored setting up a content creator academy in the Philippines to foster Filipino talent and digital integration.