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Bandwidth caps explained, NTC endorsed

A recent draft memorandum by the NTC indicates some sort of service level agreement where ISPs are required to provide a minimum guaranteed speed on subscriptions as well as allow for daily bandwidth capping on subscribers.

The circular requires ISPs to deliver a minimum average of 80% of the subscribed plan for regular broadband/dial-up lines and 99% for leased lines.

The NTC defines this accordingly:

… service reliability is measured over a period of one month and is derived by dividing the number of hours used in a day into the difference between hours used in a day and hours used below minimum connection speed in a day.

On the other hand, the NTC also endorsed recommendations by ISPs to put a daily cap on bandwidth usage. This clarifies the bandwidth caps already being imposed by telcos which we reported earlier.

While many would look at the “bandwidth caps” and cry foul, I’d look at the other provision that requires a minimum guaranteed speed based on the subscribed speed. This means if you subscribe to a 1Mbps plan, your average internet speed over a period of 1 month should not be under 800Kbps. If that’s the case, I’d gladly agree to be capped at 25GB per month (see Globe’s Broadband Internet bandwidth caps here).

I recently talked to a network engineer who’s a supplier of one of the telcos mentioned above and he explained how they arrived on the bandwidth caps imposed by the carriers.

What they do is they look at network traffic and determine how much bandwidth is used on a monthly basis. It turns out that over 99% of the users consume less than 1.5GB of bandwidth on their mobile phones.

The less than 1% who exceed are very few and inconsistent — meaning, they don’t consistently exceed 1.5GB on a month to month basis. Btw, this 1.5GB cap of Smart is for mobile 3G internet only.

In order to avoid regular users from being affected by the heavy users, the heavy users (those who exceed the 1.5GB cap) are isolated and transferred to a different network segment or bucket. The allocation for that small group in the segment is then limited. Hence, only the heavy users will be competing for the limited bandwidth in their bucket while all the regular users remain on the regular, uncongested network.

The rationale behind this policy has been studied and compared with other carriers in other countries worldwide. Of course, there are other factors that come into play.

I personally own several servers and re-sell bandwidth so I have a lot of experiences with system abuses. It’s the same reason why Cabalen imposes a double-the-price penalty to diners who put more food on their plate than they can finish. Same goes with Mang Inasal’s unlimited rice — just go try and ask for 100 cups of rice in one go. Or why the MMDA imposes number coding and restricts which car you can drive on a given day.

Apparently, in the Philippines, regular consumers don’t fully understand the “bucket system” so telcos resorted to time-based servicing. Remember that standard mobile internet used to be priced on a per KB basis back in the days? That did not work out well (the bucket system) so they shifted to the time-based billing system.

However, the time-based system is very prone to abuse (a problem which don’t exist if they imposed the bucket system). The throttling and capping of bandwidth to supplement time-based services allows the service providers to regulate the network and separate the heavy users from the regular users.

I don’t like the idea of putting caps but I’m okay with it as long as it’s a reasonable one. Just give me that 1Mbps speed I actually subscribed to. I hope this draft memorandum gets pushed thru so we can all get that 80% minimum guarantee on subscribed internet speeds.

Addendum: I think the issue here is the use of the word “unlimited” in the subscription plans when in fact it’s actually just a modified form of “bucket plans”. What if the NTC orders all the telcos to shift to “bucket plans” and sell internet connection on a pay per use basis? Say if you consume 15GB a month, you only pay Php500 but if you use 50GB in a month, your bill goes up accordingly (say Php1,500). I think that would have been a more straight-forward approach. Never mind if most of the consumers could not quantify what a gigabyte is. At least it’s not false advertising.

We’re not really that alien to caps. Even the MMDA has capped how many days you can drive your car in a week. We seem to be okay with that since everyone is experiencing how congested EDSA is.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

216 Responses

  1. Avatar for Naru Naru says:

    btw AT&T is in US, which has a much better network structure that can cater to more users. Of course they could charge lower. Here in the Philippines only PLDT controls the flow of data, and the others are just re-sellers.

    Think before you compare.

  2. Avatar for Naru Naru says:

    As long as they give the proper speeds I subscribed for, then cap ahead. I doubt I can consume a 40-50GB bandwidth cap on a residential DSL/Cable plan on 3Mbps, unless I’m a pirate ARRRRRR.

    GO PIRATES ARRRR. Cry some more, pirates.

  3. Avatar for ricardo isip ricardo isip says:

    it all boils down to one thing… stop false advertising… so we, the consumers can choose which plan is best for us and which ISP provides more value for our money….

  4. Avatar for emross emross says:

    Data cap is not right, telco companies will benefit thru this scheme they can charge additional items on our bills. and limiting our right for information. I personally subscribe to smart unlimited dataplan for 2000 only to find out it has capped of 1.5gb a month? It says unlimited? and when the bill arrived I was charge for push emails? This is clearly false advertising and way of the telco company to abuse users. NTC should tell the companies to improve their service rather customers who pays suffer. Let Foreign companies enter the country to give us a decent internet service.

    I used to Work for AT&T DSL their DSL plans are cheaper than our DSL Plans and they have higher speed fiber optics and encourage to used the bandwidth a lot. they range as high as 32mbps or higher.

  5. Avatar for Lantin Lantin says:

    “I don’t like the idea of putting caps but I’m okay with it as long as it’s a reasonable one.” – Yuga.

    Personally I don’t think there’s such a thing as reasonable capping when it comes to internet connectivity. Especially now that net connection is slowly becoming a communication necessity.

    Think about it, if your cable tv subscription is capped just because your neighbor watched TV more than you do.

    I find it funny that NTC would claim the memorandum as only a ‘draft’ and that they are open to suggestions. THIS is why consumers should always be vigilant with their government. If no one reacts, this so called draft would become the law.

    I understand that this site might be or in the future be beholden to advertisers in the telco industry. But come one now, if this site can’t side with the consumers on this issue, at least hold off making shallow biases toward the telcos.

    Again, no to capping AND no to ‘reasonable capping’.

  6. Avatar for down with Globe wimax down with Globe wimax says:

    “30-day money back guarantee”

  7. Avatar for emross emross says:

    No to capping, tech support ako sa at&t dsl wala naman capping dun, tska mas mura ang plans nila pagconvert sa peso. telco companies are abusing consumers letting them pay extra for the bandwidth. Dapat focus ng NTC is to obligate ang mga telco companies to improve their servers. Di tulad sa US fiber optics na sila meron sila 30mbps speeds sa dsl.

  8. Avatar for down with Globe wimax down with Globe wimax says:

    I hope the NTC and Telcos are reading this and do something about it unless they are contented with the billions of revenues from substandard service they give to customers.

    Buti nga yung iba may CAP pa na tinatawag, my Globe wimax is dead for 3 weeks now, CSR sent somebody to do CPR but still not able to revive it. He admitted that this is due to network problems.Then i I asked CSR to discontinue my service under the “30 money back guaranty” as advertised…. but he said that there is no such thing…. HUwaaaaaatttttt!!!????? don’t you read your flyers and website?????!!! kaka high blood talaga mga kawatan

  9. Avatar for NineSwordz NineSwordz says:

    If Smart Bro do this bullsh*t, I’m not gonna extend my subscription to them.

  10. Avatar for icefox icefox says:

    damn all these bandwidth “craps” nowadays!

  11. Avatar for No Name No Name says:

    I don’t experience any capping in my Postpaid SuperSurf via iPhone internet tethering. Most of my download source is Hotfile premium. I still get the advertise speed up to 3Mbps. My average download in a day is about 15GB.

  12. Avatar for Jonathan Jonathan says:

    @ Yuga – ah, okay, I thought you were spreading the bandwidth over four ISPs. My mistake.

    If anything, isn’t there an anomaly with this ‘plan’? The combination of a ‘guaranteed’ speed with bandwidth caps means users will be more likely to exceed the caps. In short, added profit.

    Call me a pessimist, I expect the ISPs and telcos to use this as an excuse to screw over the Philippine consumer, who ALREADY suffers with the pathetic excuses for ‘broadband’ they offer.

  13. Avatar for kyle kyle says:

    This is totally bad for power users like me

  14. Avatar for petken petken says:

    International rights lawyer Romel Bagares warned that the National Telecommunications Commission’s (NTC’s) proposal to allow data volume caps goes against consumers’ basic right to information.

    http://www.gmanews.tv/story/209385/ntcs-proposed-data-caps-violate-consumer-rights-lawyer-says

  15. Avatar for Abe Olandres Abe Olandres says:

    @Jonathan – I think you got me wrong. I meant that I have not bumped into the cap, even when I only had 1 internet connection years ago. My multiple connections is more for redundancy (in case one fails).

  16. Avatar for Jonathan Jonathan says:

    @ yuga Re: 16

    Sir Yuga, with all due respect, you’re in an usual circumstance. You can afford, and have access to, multiple ISPs. Most of us do not.

    This is not good for consumers, and will only be used to overcharge for our already expensive Internet access. BOOO.

  17. Avatar for petken petken says:

    Dapat ang nakalagay sa ads ng mga Telcos

    “Subscribe now to Plan A for Only P999.00 a month with a MINIMUM SPEED OF AS LOW AS 512KBPS CAPPED @ 800MB PER DAY.” Dapat yung pinakamalaking font size possible ang ilagay nila katulad nung mga nilalagay nila sa “Unlimited at Up To” Ads nila.

  18. Avatar for Criticko Criticko says:

    One more thing.. How the telcos would know if I am downloading from legit sources like for games from Steam etc some games which is huge in size (more than 10gb) which would take me days before it is downloaded?… Ililipat din nila ako sa “bucket”? And capping the internet data is like telling me by these telcos na “hep limit ka na bukas na lang…”

    And 80% guaranteed speed? Hello!!! Ang dami kaya dsl or mobile internet users hindi nakukuha ang subscribed speed then meron pang capped… BOO!!!

  19. Avatar for zeeguy zeeguy says:

    Yes, I agree that the telcos should not use the word UNLIMITED to sell their service and when the service is cut because of so-called ABUSE, they tell the consumer to read the FINE PRINT! UNLIMITED means NO LIMIT, LIMITLESS, NO BOUNDS!! If there is a cap, they should print/show it in BIG, BOLD LETTERS!

  20. Avatar for LA LA says:

    ang problema hindi alam ng masang pilipino gaano ang mga bagay tungkol dito. mahihirapan tayong ipaglaban ito.

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