After my talk at the SEMCON last week, I was approached by several attendees to discuss several stuff. One of the topics included the state of online music store in the Philippines. The main question I was trying to answer was — How much should music cost?
Well, we already know Apple set the universal trend of $0.99 per song but other players like AmazonMP3 are challenging that. Still, the notion that you’ll have to shell out Php45 a pop for your mp3 seemed insane in the Philippine internet landscape.
For over a decade, the majority of Filipinos got their favorite songs for free. In the late 90’s, it was thru mIRC, then Kazaa, LimeWire, Bittorents, etc. Yes, it becomes obvious that this generation is not used to paying for their songs. Does that mean, music/record labels should wait for the next generation? Guess not.
So, here’s the question — How much should music cost? Five, ten pesos? Twenty? Forty, fifty?
We already have millions of people downloading ringtones for Php15 to Php25 a pop and that figure doesn’t seem to stop them from downloading for more. Just ask the telcos and their content partners how much they’re all raking in from ringtone downloads.
[tags]mp3, music, songs, ringtones, download[/tags]
I think 10 pesos per song would be great! For 5 pesos per song then it should really be a crime to download
music =)
or how about 100 pesos prepaid card for 25 songs?
not bad for the consumers but how about the profit margin of the artist? record producer and the website
operator?
Pero considering the present market price of albums i think 15 pesos per song is the right amount. Pero 10 pesos might be ideal price to shift the market habit.. but for 5 pesos per song then people might just download songs for the sake of it being cheap =)
what do you guys think?