[ Microsoft ]

The “Mojave Experiment”

Abe Olandres Editor-in-chief July 30, 2008 · 1 min read

Listen to article

iOS 27 Beta Is Out, But You'll Need to Join a Waitlist to Try the New Siri AI Everything Apple Announced at WWDC 2026 Image Playground, Photo Spacial Reframe and New Editing Tools in iOS 27 Apple Puts a Siri Camera Mode on iPhone, Visual Intelligence Across All Platforms Safari Gets AI Tab Organization, Notify Me, and Custom Extensions in iOS 27

There’s been so much bad press around Windows Vista that even those who haven’t used it already think it sucks. So Microsoft did a secret project called the “Mojave Experiment.

In the experiment, Microsoft invited invited hundreds of people who have not tried Windows Vista and asked them what they think about the operating system. They then asked them to rate Vista from zero to 10.

windows mojave

The second stage introduces them to Microsoft’s next operating system — the Windows Mojave. They then asked these people to use it and what they think of it. Again, they were asked to rate the Mojave OS.

What they found was interesting. Check out the Mojave Experiment.

React to this article:

mojave experiment windows mojave

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

8,007 Articles

View all posts by Abe Olandres →

12 Comments

marchanazie · 18 years ago

My reactions on this post.Pls. follow this link.
http://marchanazie.wordpress.com/2008/08/01/mojave-experiment/
Thanks!

BrianB · 18 years ago

Never tried Vista but I had a flatmate once that almost cried when he sold his XP laptop to have it replaced with a Vista laptop.

unknown · 18 years ago

hmmm…. looks like piclens ripoff…

https://addons.mozilla.org/en-US/firefox/addon/5579

microsoft did it again :D

Hamilton Chua · 18 years ago

With Vista, Microsoft needed to work against the general perception that Vista is aweful and problematic.

I’m sure they did a survey to determine how many people are staying away from vista because they heard bad things about it vs people who have actually tried the OS.

I’m also quite sure that the numbers from that survey show that they’re losing potential customers because of bad perception rather than from actual use of the product

I think what they did in this experiment is nothing short of ingenious. Ordinary people who have stayed away from vista because of the bad things they have heard about it might think twice and start giving it another chance.

Now my question is, do they have a similar experiment for Philippine presidents ? God knows she needs it more than Windows Vista :-)