Starbucks has just recently announced its integrated partnership with Grab across Southeast Asia which gives customers an enhanced and seamless Starbucks Experience with the opportunity to earn rewards through purchases on Grab.
A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers. The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.
Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:
• Pay with the same e-wallet online and in-store: Customers will have the option to pay for their orders via their GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars.
• Order online for in-store pick-up via GrabFood: Customers can skip the line and order their favorite food and beverage items directly from GrabFood’s self-pick-up feature, which will inform them when their orders are ready for pick up.
• Instant delivery via GrabExpress: Customers can get their favorite Starbucks food and beverages delivered to their doorsteps faster than before by GrabExpress when they order via Starbucks-owned channels.
• Social gifting through GrabGifts: Customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
On top of the added features and benefits, the company will be expanding its FoodShare food donation program in the Philippines. This allows Grab drivers to pick up food donations from stores and deliver them to non-profits such as the Philippine Food Bank Foundation.
“Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.” — Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific.
Are you looking forward to getting Starbucks Rewards with Grab? Let us know what you’re excited to see with Grab and Starbucks working hand in hand down below!