Samsung’s new ad targets RIM’s enterprise prowess
There are a lot of ways to continue one’s domination. One method is to kill the seed even before it grows and another is to attack your competitor’s strengths. Samsung did both in their recent ad, but they’re not aiming at their heated rival this time around.
Blackberry handsets have always been the smartphone of choice in the corporate scene. But as the world transitions to the BYOD era, employees prefer to do more things with a single device rather than having two handsets (one for work and another for personal use). That’s why Samsung is looking to woo companies to give up the QWERTY devices and switch to their SAFE-smartphones (Samsung Approved For Enterprise) with their recent ad.
The timing of the ad release couldn’t be better as we’re just days away from the highly-anticipated announcement of the new Blackberry 10 OS and the two handsets that will feature it. So what do you think about Sammy’s commercial? And would their handsets have what it takes to take over the Blackberries in the corporate world?