YouTube’s crackdown on ad-blocker now targets third-party apps

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Popular ad-blocking apps like ReVanced might be getting sidelined as YouTube expands its war on ad-blockers. This time, it’s not just browser extensions or full-pledged ad-blockers in the firing line, but third-party apps as well.

In a recent support article, YouTube declared it’s ramping up enforcement of its anti-ad-blocker policy on third-party apps that violate its terms of service. While they specifically mention “ad-blocking apps,” it seems likely that third-party players with built-in ad blockers won’t be spared either.

This escalation follows YouTube’s 2023 crackdown on ad-blockers, which initially targeted desktop users and browser extensions trying to circumvent ads without a YouTube Premium subscription. Back then, users were greeted with warnings to ditch the ad-blockers, sparking a wave of complaints. Some even reported slower video loading, though YouTube denied throttling speeds for ad-blocker holdouts.

Now, YouTube’s setting its sights on third-party apps that facilitate ad-free viewing. These apps, according to YouTube, violate their terms by cutting creators off from ad revenue – a key source of income for many YouTubers.

In the same support article, YouTube stressed the importance of ads in supporting creators and keeping the platform free for global audiences. They reiterated their stance: “Our terms don’t allow third-party apps to turn off ads.”

The potential consequences for users on these third-party apps? Choppy buffering and will see the error, “The following content is not available on this app” when trying to watch a video, according to YouTube. This move seems like a clear nudge towards YouTube Premium.

YouTube reminded developers that third-party apps can only access their API if they comply with the terms of service. They vowed to take action against violators to protect the platform, creators, and viewers.

This isn’t the first rodeo for YouTube when it comes to third-party apps — they shut down YouTube Vanced in 2022 for similar policy violations.

The crackdown aligns with YouTube’s push for YouTube Premium, which reportedly surpassed 100 million subscribers earlier this year. For users who prefer an ad-free experience, it seems YouTube Premium is becoming the only legitimate option.

JM Chavaria

JM's highest stat is probably his curious ardor to anything tech—electronics and gaming in particular. He certainly heeds utmost regard to specsheet, visuals, and rule of thirds. If creativity and wit sometimes leave JM's system, watching films, anime and a good stroll for memes are his approved therapeutic claims.

https://www.yugatech.com/

One Comment

Edel Tomines says:

8 months ago

I would’ve subscribed to the Premium plan kaso mas marami pang feature yung ReVanced haha. Let’s see kung gano katagal bago matulad so ReVanced Kay YouTube Vanced.
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