#AI Financial Assistant

GCash has introduced Pera Coach, an AI-powered financial assistant built into the GCash app to help users understand basic money management, saving, and investing. Pera Coach is meant to address gaps in financial literacy in the Philippines, where many users can now access digital financial services but still struggle to understand more advanced products. GCash cites a 2021 Bangko Sentral ng Pilipinas (BSP) survey showing that only 2% of Filipino adults were able to correctly answer six basic financial literacy questions, underscoring the need for clearer financial education. Within the app, Pera Coach responds to user prompts about goals, budgets, and risk appetite, and explains options such as savings, simple investments, and other financial products in more practical terms. “Financial literacy should not feel intimidating or out of reach,” said Winsley Bangit, Group Head of New Business at Mynt, the parent company of GCash. Bangit added that GCash’s broader strategy is to use new technologies like AI to solve real financial challenges, especially for underserved sectors. Microsoft Philippines also highlighted the role of AI in improving financial understanding. Country General Manager Jonathan Que noted that while millions of Filipinos already use mobile financial platforms, only about one in four is considered financially literate, creating what he described as an “empowerment gap” between access and understanding. Read more in our articles including "Gcash Introduces Pera Coach AI Financial Assistant" and "Google Assistant now available in iOS devices".