sony

The Sony Xperia 1 VII, announced in May 2025, is powered by the Snapdragon 8 Elite chipset and features a 6.5-inch 120Hz BRAVIA OLED display. It retains a 3.5mm audio jack with enhanced Walkman-series audio components, a triple rear camera system (48MP main, 12MP periscope telephoto, 48MP ultrawide), a 5000mAh battery, and promises four major OS upgrades with six years of security patches. It also has an IP68 rating and a dedicated camera shutter button.

Sony Semiconductor announced its first 200MP smartphone camera sensor, the LYTIA-901, in November 2025. It features a large 1/1.12-inch sensor size and is aimed at competing with Samsung's high-resolution sensors. Furthermore, Sony has teased the potential reveal of the Alpha 7 V full-frame mirrorless camera for December 2025 and launched the premium compact RX1R III in the Philippines in August 2025, which packs a 61MP full-frame sensor and a fixed 35mm f/2.0 lens for PHP 279,999.

In December 2025, Sony collaborated with Anicorn to release a limited edition mechanical watch celebrating 30 years of PlayStation, featuring iconic controller symbols. Earlier, in June 2025, Sony lifted region locks on several major PC games sold through Steam—including God of War Ragnarök and The Last of Us Part II—making them accessible in countries like the Philippines without requiring a PlayStation Network account.