The Globe Tattoo Tonino Lamborghini mix-up
Tonino Lamborghini published a press release yesterday claiming that Globe Telecom used the brand for their Tattoo stick without permission and labels the Tonino Lamborghini Tattoo as counterfeit product (see running updates at the bottom).
A copy of the press release by Tonino Lamborghini s.r.l. is posted below:
When Globe Telecom launched the Tonino Lamborghini Tattoo back in June, I asked them how much royalty they’re paying Tonino Lamborghini for the co-branding and they said it was a huge sum they can’t disclose.
As it turns out, there are two Lamborghini companies — the Tonino Lamborghini s.r.l. which makes a line of luxury watches and the Automobili Lamborghini S.p.A which is the Italian car manufacturer.
Looks like the Globe got the agreement with the watchmaker but used the logo of the car manufacturer. Looks like Globe Telecom had an agreement with Automibili Lamborghini but used Tonino Lamborghini in the marketing materials.
If that’s the case, Globe should have named it Globe Tattoo Automobili Lamborghini or just Globe Tattoo Lamborghini would have been more proper. It’s likely someone from marketing or bizdev (and legal) is not familiar with brands.
I’ve reached out to contacts from Globe and they explained that this could be a mis-communication. They have legal papers and contracts stating that Globe is allowed to use the Tonino Lamborghini brand.
We’re waiting for the official response from Globe and a copy of that agreement.
Updated: Here’s the official statement of Globe Telecom we just obtained:
Globe Telecom obtained authorization to use the name and logo Tonino Lamborghini through an agreement with Primo Mobile, the master franchisor of mobile phone related products for the Italian brand Tonino Lamborghini.
Primo Mobile is a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Tonino Lamborghini logo. The design of the Globe Tattoo Tonino Lamborghini 4G broadband stick was reviewed and approved by Primo Mobile.
Globe Telecom assures the public of its strong adherence and commitment to the highest ethical standards in business and good corporate governance. The company will not engage in any activity that will mislead the public in the course of doing business and serving its customers.
As it turns out, this could be just a mis-communication between Primo Mobile and Tonino Lamborghini s.r.l.
Primo Mobile Pte Ltd is an official licensee producing on behalf of Tonino Lamborghini SRL, and is a separate entity from Tonino Lamborghini SRL.
Primo Mobile Pte Ltd
51 Changi Business Park Central 2,
#08-13, The Signature,
The company makes Tonino Lamborghini netbooks and mobile phones and markets it in Singapore. I’ve actually met a rep back in 2010 during the Singapore PC Show where I saw the netbooks. Specifically, this one:
Primo Mobile’s approach to creating Tonino Lamborghini devices is more on the luxury and aesthetics side due to the reputation of the watch-maker.
Updated: Tonino Lamborghini comments on Primo Mobile’s trademark license (via FB):
Tonino Lamborghini Group wishes to clarify that Primo Mobile had been granted only a trademark license – neither a master license nor a master franchise – but such trademark license agreement was duly terminated by the licensor, Tonino Lamborghini s.r.l., some months ago. In any case, such trademark license agreement did not authorize Primo Mobile to sub-license the use of the Tonino Lamborghini trademark and logo.
Now this is interesting. Primo Mobile just screwed Globe.