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The Globe Tattoo Tonino Lamborghini mix-up

Tonino Lamborghini published a press release yesterday claiming that Globe Telecom used the brand for their Tattoo stick without permission and labels the Tonino Lamborghini Tattoo as counterfeit product (see running updates at the bottom).

A copy of the press release by Tonino Lamborghini s.r.l. is posted below:

When Globe Telecom launched the Tonino Lamborghini Tattoo back in June, I asked them how much royalty they’re paying Tonino Lamborghini for the co-branding and they said it was a huge sum they can’t disclose.

As it turns out, there are two Lamborghini companies — the Tonino Lamborghini s.r.l. which makes a line of luxury watches and the Automobili Lamborghini S.p.A which is the Italian car manufacturer.

Looks like the Globe got the agreement with the watchmaker but used the logo of the car manufacturer. Looks like Globe Telecom had an agreement with Automibili Lamborghini but used Tonino Lamborghini in the marketing materials.

If that’s the case, Globe should have named it Globe Tattoo Automobili Lamborghini or just Globe Tattoo Lamborghini would have been more proper. It’s likely someone from marketing or bizdev (and legal) is not familiar with brands.

I’ve reached out to contacts from Globe and they explained that this could be a mis-communication. They have legal papers and contracts stating that Globe is allowed to use the Tonino Lamborghini brand.

We’re waiting for the official response from Globe and a copy of that agreement.

Updated: Here’s the official statement of Globe Telecom we just obtained:

Globe Telecom obtained authorization to use the name and logo Tonino Lamborghini through an agreement with Primo Mobile, the master franchisor of mobile phone related products for the Italian brand Tonino Lamborghini.

Primo Mobile is a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Tonino Lamborghini logo. The design of the Globe Tattoo Tonino Lamborghini 4G broadband stick was reviewed and approved by Primo Mobile.

Globe Telecom assures the public of its strong adherence and commitment to the highest ethical standards in business and good corporate governance. The company will not engage in any activity that will mislead the public in the course of doing business and serving its customers.

As it turns out, this could be just a mis-communication between Primo Mobile and Tonino Lamborghini s.r.l.

Primo Mobile Pte Ltd is an official licensee producing on behalf of Tonino Lamborghini SRL, and is a separate entity from Tonino Lamborghini SRL.

Primo Mobile Pte Ltd
51 Changi Business Park Central 2,
#08-13, The Signature,
Singapore 486066

The company makes Tonino Lamborghini netbooks and mobile phones and markets it in Singapore. I’ve actually met a rep back in 2010 during the Singapore PC Show where I saw the netbooks. Specifically, this one:

Primo Mobile’s approach to creating Tonino Lamborghini devices is more on the luxury and aesthetics side due to the reputation of the watch-maker.

Updated: Tonino Lamborghini comments on Primo Mobile’s trademark license (via FB):

Tonino Lamborghini Group wishes to clarify that Primo Mobile had been granted only a trademark license – neither a master license nor a master franchise – but such trademark license agreement was duly terminated by the licensor, Tonino Lamborghini s.r.l., some months ago. In any case, such trademark license agreement did not authorize Primo Mobile to sub-license the use of the Tonino Lamborghini trademark and logo.

Now this is interesting. Primo Mobile just screwed Globe.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

65 Responses

  1. Avatar for cheap sundress cheap sundress says:

    You can also use the Wonder Hanger for belts, ties and other accessories.
    Snowboarders, surfers and climbers exercising extreme sports know well that the high quality of gear should never be jeopardized.

    Some of the slogans are Lucky Fcuk, Get a Good Fcuk, Fcuk Fashion and so on.

  2. Avatar for Chris Chris says:

    I study at LSGH, junior, but i’m no longer part of the honors class. This tab thing in my opinion was a really stupid idea. I know at least one teacher against it and so she still requires her students to use the textbook. The other teachers as well haven’t incorporated the tablet yet in their lessons and so as of now the tablet is really just for games. No joke. And i feel that it sounds like LSGH is “offering” the tablet which means like..free but in fact no, the student has to pay P18 000. The students were under the impression that it was required so they all bought but it seems now they were told it’s actually just OPTIONAL :|

  3. Avatar for Angel Angel says:

    Sharing the latest news about Globe Lamborghini http://www.philstar.com/Article.aspx?publicationSubCategoryId=66&articleId=729222

  4. Avatar for Genericsman Genericsman says:

    Only a moron thinks the decal matters with electronics…but perhaps there are enough morons willing to buy a sticker over a generic usb wifi dongle…

  5. Avatar for Carlos Jhunie Carlos Jhunie says:

    Updated: Tonino Lamborghini comments on Primo Mobile’s trademark license (via FB):

    Where’s the FB link?

  6. Avatar for fritzie fritzie says:

    instead of using lamborghini, why don’t Globe use Filipino vehicles such as the jeepney, don’t battle on speed i guess, be proud like the jeep that you can go everywhere (worldwide web) thru that high speed stick. just a suggestion…

    • Avatar for sylv3rblade sylv3rblade says:

      That makes a lot of sense but unfortunately, that won’t fly in the marketing department :/

    • Avatar for geogetski666 geogetski666 says:

      @fritzie
      or they could use the mrt and lrt XD sobra traffic sa manila mas mabilis pa mga yan XD hehe

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